3 Important LinkedIn Profile Housekeeping Tasks

by Meg Guiseppi on November 30, 2015


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Many executive job seekers have a “build it and forget it” mindset when it comes to their LinkedIn profiles.

Once they’ve written a bit of content in the Summary section, and popped in their various job titles in the Experience section, they think they’ve done enough.

Then, their profiles sit dormant for months . . . or even years.

Then, they suddenly need those profiles to support their candidacy in a job search.

So, they scramble to get their LinkedIn profiles up to snuff.

If you’ve looked closely at how much content you can put in your profile, you know what a daunting task it will be to populate all the relevant sections. But that’s exactly what you need to do.

In case you weren’t aware, a fully fleshed out profile, with plenty of content, will maximize your visibility to executive recruiters and hiring professionals at your target companies.

The more content in your profile = more relevant keywords and phrases = better SEO (Search Engine Optimization) or “find-ability”.

Make a habit of revisiting your LinkedIn profile a few times a year, and dusting off and refreshing things with these 3 tasks:

1. Update and Refresh the Content

Look to the research you’ve done on the companies you’re targeting and make sure the content in your LinkedIn profile will position you as a good-fit candidate to help them meet their current needs.

For help, read my post, When Was the Last Time You Updated Your LinkedIn Profile?

2. Get More LinkedIn Recommendations

In line with the “build a profile and forget it” attitude of many, I often see LinkedIn profiles that have only one or two recommendations that are several years old.

Work on getting at least a few more current recommendations, that will provide evidence of your personal brand and good-fit qualities for your target employers.

For help, read my post, Give To Get the Best LinkedIn Recommendations.

3. Re-order Your Skills and Expertise Section

A client of mine recently complained that his LI “Skills” were loaded with endorsements for skills that didn’t really apply to him, and that those listed in his top 10 were not ones that best reflected his top skills. His list sent the wrong personal brand message. And he wondered if his Skills list would be detrimental to his personal SEO (Search Engine Optimization).


Did you know that LinkedIn lets you prioritize those skills? For help, read my post, My LinkedIn Skills and Endorsements Are a Mess,

More About LinkedIn and Executive Job Search

Get the Most Out of LinkedIn

5 Deadly LinkedIn Mistakes

5 Reasons Your LinkedIn Profile Isn’t Working

10 Steps to Executive Job Search Success

How to Build Personal Brand Content for Executive Job Search

How Search Engine Optimization (SEO) Impacts Executive Job Search



The Secret of Personal Branding – Be Authentic!

by Meg Guiseppi on November 19, 2015


[This article was first posted for my Personal Branding Expert gig on Job-Hunt.org.]



In my practice working with senior-level executive job seekers to define their personal brand and create personal marketing materials to help them land, I find that many people have a hard time grasping what personal branding really is.

Differentiate to Land

In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over your competitors.

Your resume, biography, LinkedIn profile and other marketing communications need to make you stand out and above your competitors in the job market. You need to clearly showcase what makes you a better fit than the rest to help them meet their current needs and challenges.

Many job seekers slip up because they strive for sameness. They think that, in order to compete, they need to come across as just like all the other candidates. But sameness won’t set them apart. Differentiation will.

Leveraging the “personal” part of personal branding will help to differentiate you.

Branding Is Not Just the Right Keywords

Think about the hiring decision makers reviewing and assessing candidates through their LinkedIn profiles (usually first) and other online presence, and then their career documents (resume, biography, etc.).

Sure, you still need to reinforce that you possess the required skill sets and expertise specific to your target employers. That’s all about using the right keywords and phrases.

But you need to go beyond these basics. You need to generate chemistry. And you need to make your content a more interesting read than the other candidates. Capture the attention of hiring professionals “above the fold”, and compel them to read your entire LinkedIn profile, or resume, or biography.

How do you stand out from the crowd and generate chemistry?

Give Yourself Permission To Be Authentically You

Don’t be afraid to say things you’ve never seen in a LinkedIn profile or resume. Things like you’re “a champion for innovative, far-fetched ideas” . . . or that you’re “not intimidated by unknowns” . . . or that you’re “all about educating and inspiring teams to become great ‘doers’“.

[I offer these examples to prompt your own differentiating brand messaging. Don’t think about “borrowing” these phrases. You don’t want to copy someone else’s brand. You’re an original, right?]

Write Vibrant Personal Brand Content

Make the content in your resume, LinkedIn profile, etc. come alive with your personal qualities that have benefitted past employers, in a way that will compel future employers to see you as the best-fit hiring choice. [See my article, Building Personal Brand Content for Your Executive Job Search]

I have my clients dig deep, using a tool similar to my 10-step Personal Branding worksheet. Here are 4 other questions I ask my clients to prompt them to be authentic and define what differentiates them:

1. What kinds of business challenges do you like to solve the most and why?

2. How would you describe your leadership or management style?

3. What do you believe gives you an advantage over those you’ll be competing against in the job market?

4. What makes you (above others competing for the same jobs) uniquely qualified to help your target employers overcome the challenges they’re facing right now?

Bottom Line:

You know that old expression, “You only have one chance to make a first impression.” Create personal brand messaging that captures attention at first glance and holds people’s attention, because it differentiates the authentic you.

More About Personal Branding in Executive Job Search

How and Why Personal Branding Works

Ignore the Hype! What Authentic Personal Branding Is and Is NOT

How to Build Personal Brand Content for Executive Job Search

Dare to Express Your True Personal Brand

7 Reasons Not To Be a Personal Brand Copycat