Twitter Personal Branding Time-Saving Tips

by Meg Guiseppi on August 25, 2014

How to tweet wisely in about 10 to 15 minutes a day, a few times a week.

 

Twitter Personal Branding Time-Savers

In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs.

The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their Twitter stream stopped dead months or years ago.

This doesn’t look very good, and could be detrimental to them. A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know about social media and the new world of work.”

Understandably, they’re busy people strapped for time, trying to juggle demanding full-time jobs with a full-time job search. They’ve heard too many people say what a time drain Twitter can be.

They’re right. Without a solid Twitter strategy, each visit can easily eat up an hour or more. They just don’t have that kind of extra time.

If they would tap into the research they’ve done on the companies they’re targeting, they could reap plenty of benefits from Twitter in just 10 to 15 minutes, a few days a week, especially because the majority of job seekers aren’t doing anything with Twitter.

3 Strategies to Leverage the Value of Twitter . . . Without Devoting Too Much Time

1.  Stay Focused on Your Job Search and Your Personal Brand

Don’t start or engage in conversations not related to your job search. No one really needs to know what you had for breakfast or what movie you saw last night.

Keep the majority of your tweets relevant to your personal brand, industry, areas of expertise, and value to your target companies. That doesn’t mean you can’t tweet off-topics and humorous tidbits, when you have extra time.

2.  Do a Lot of Retweeting

Simply the act of tweeting again a tweet that someone else has tweeted, retweeting (abbreviated as “RT”) is one of my favorite ways to use Twitter and one of the best ways to save time there.

Even if you do nothing else on Twitter, posting relevant retweets can be a powerful way to build brand evangelism, a quality Twitter following, and get on the radar and stay top-of-mind with people you want to notice you.

First, gather up a long list of the right people to retweet. Who are these people? Colleagues, industry thought leaders and subject matter experts, top-level executives (or hiring decision makers) at your target companies, and executive recruiters in your niche, to name a few.

Search for them on Twitter, follow them, and start retweeting them. It’s as easy as that!

It’s critical to include in your retweet the @username of the person who originated the tweet, because they’ll see the retweet on their “Notifications” page. Chances are you’ll get noticed, if enough of your retweets show up there for each person you’re retweeting. If a good retweet doesn’t mention the original author, take the time to track them down and include their @username.

Retweeting Strategies To Help You Get Noticed:

Don’t automatically retweet something containing a link without first checking it, to make sure it’s not a bad link and doesn’t lead somewhere you don’t really want to send people.

Structure your original tweets so that they’re short enough to allow for more than one retweet by others, without alteration.

Take the time to tweet a thank you to people who RT you, even if you’re not the tweet originator.

It’s always nice to include your own brief supportive comment with a re-tweet that’s especially good – something like “Great advice!” or “Excellent!”

Don’t change the wording of the original tweet, except to abbreviate for space. But use abbreviations sparingly. A jumble of single letters and numbers can be confounding and doesn’t give a professional impression.

If you’re not already following someone you want to retweet, coincide retweeting with following them. They may notice your @username showing up twice on the “Notifications” page in that short span.

Retweeting using the retweet button that sits under each tweet and on many websites at the top or bottom of an article or blog post make retweeting easy. But sometimes these retweets don’t include the @username. Take a few moments to add it in.

Use hashtags in your RTs when you can. The hashtag symbol (“#”) is used before a word or phrase (with no spaces) to mark relevant keywords and topics in tweets. It was created organically by Twitter users as a way to categorize messages. Clicking on a hashtagged word in a tweet shows you all other tweets marked with that keyword.

3.  Organize Your Twitter Strategy

Use Hootsuite, Tweetdeck or another Twitter app to help you organize your time, the people you follow, the people you want to retweet frequently, and to set up retweets in advance.

Do your thank you’s for retweets, #FollowFridays (#FF) and other mentions all in communal tweets, every few days. No need to thank each person in a separate tweet.

Consult the Twitter Help pages for specifics on using re-tweets, hashtags, and other things.

Bottom Line

Chances are, most recruiters and many employees at your target companies are active on Twitter, posting job openings and information related to the jobs you want. Isn’t it worth carving out a little time each week to spread the word on Twitter about your personal brand and value to your target employers?

This article was first posted on Job-Hunt.org, for my Personal Branding Expert gig.

More Information About Twitter and Personal Branding

How to Use Twitter for Personal Branding and Executive Job Search

10 Best Ways to Build Your Personal Brand Online

The Biggest Mistake Twitter Newbies Make

14 Reasons I Won’t Follow You On Twitter [Revisited]

 

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You need to do 3 important things first to prepare.

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The other day I was speaking with a senior-level executive job seeker in the healthcare industry who said she was not getting much response to her resume.

We reviewed it together, and I asked her what kinds of jobs she was targeting, and in which industry.

Her answer was one I hear often. “Well, that’s the thing. I know I’m best suited to move into [kinds of jobs], but I’m very interested in several other industries and disciplines, too. My expertise is very broad-based.”

She said that, after having her resume written by a professional earlier in the year, she had been rewriting and tweaking it to broaden its appeal . . . or so she thought.

Her constant tweaking had, in fact, watered down the content so much that her true value in the marketplace didn’t shine through.

Now she was thoroughly confused about how to position herself in her resume and LinkedIn profile, and stuck in neutral in her job search.

Because of her crippling mindset, she didn’t know how to deal with writing her LinkedIn profile either. It was generic and anemic, lacking much content, and also getting little action.

She had fallen prey to one of the deadliest job search mistakes – trying to launch a search campaign with no clear target.

Her marketing efforts had become generic. She was trying to cover too many bases and not hitting home with any of them.

Recruiters and other hiring professionals sourcing and assessing candidates by what they found about her online or through digital/paper documents weren’t clearly seeing her as a good fit for the jobs they were trying to fill.

They didn’t have the time or inclination to sift through and ponder whether her unfocused mix of relevant and immaterial skills and contributions made her someone worth considering. Especially in a tight job market, they’re looking for (and getting) 100% perfect fits.

This job seeker had started her job search without being prepared. She wasn’t ready to write her resume, LinkedIn profile, and other personal marketing materials because she didn’t know what kind of content they should contain.

Here are the 3 steps I told her she needed to take first:

1.  Get clear on what you want to do next.

Decide what kind of position(s) you’re seeking, in which industry. Beyond helping you focus your search, being able to clearly and succinctly communicate just what you want to do next helps you know how to tell others how they can help you reach your career goals.

Choosing a specific industry may or may not be an issue for you, but you really need to know what kind of work you want to do, as specifically as possible.

2.  Compile a list of 15-20 companies or organizations that will meet your career needs.

Target your search so you’ll know who you’re writing your resume and LinkedIn profile for, and how to position yourself as the best hiring choice. Research each company on your list for your due diligence and to determine:

  • Their pressing needs that you’re uniquely qualified to help them meet,
  • Which qualifications, skills sets, and areas of expertise you possess that they need,
  • What makes you a good fit for their corporate culture,
  • If they’ll provide the kind of work/life balance you require, and
  • Which relevant keywords you’ll need to use in your resume and LinkedIn profile. Keywords help you get found by hiring professionals.

3.  Work on defining your personal brand to generate chemistry in your resume and LinkedIn profile.

Personality and leadership style are important qualities to employers. They want an indication that you’ll fit in with their corporate culture and ramp up quickly in leading their teams.

By connecting your “softer” skills – personal attributes, values, vision, drivers and passions – to the hard qualifications they need, personal branding helps recruiters and hiring decision makers reviewing your resume and LinkedIn profile determine whether you’ll be a good personality fit for their company.

Strike a chord, make a vivid connection, and set your self above your job-hunting competitors with brand messaging that differentiates your unique set of qualifications and value promise to your target employers.

Next step — start writing!

Now you’re ready to write the content for all your personal marketing collaterals, plan your job search strategy, and begin networking your way into a great-fit job.

More About Executive Resume Writing and LinkedIn

Does Your Executive Resume Position You as the Best Hiring Choice?

How to Write An Irresistible C-level Executive Resume in 10 Steps

Executive Job Search: Research Your Target Employers

Does LinkedIn Make the Executive Resume Obsolete?

The New 10-Step Executive Personal Branding Worksheet

How to Network Your Way Into a Great-Fit Executive Job

How to Connect on LinkedIn with People You Don’t Know . . . and Get Action

photo by Drew Coffman

 

 

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