C-Suite Career Services - Resume, Biography, Executive Branding, Online Identity, Job Search

FREE Personal Branding Ebook From Tim Tyrell-Smith and Job-Hunt.org

by Meg Guiseppi on January 30, 2012 · 0 comments

Check out the latest addition to Job-Hunt.org‘s list of 12 (and counting) free job search ebooks on topics ranging from personal branding, interviewing, and career reinvention, to salary negotiations, working with recruiters and more.

Tim Tyrell-Smith, creator of the Tim’s Strategy approach to job search and Job-Hunt’s Personal Marketing Expert, authored the newest ebook, “How To Create A Personal Marketing Plan: The 5 Powerful Steps To Bringing Your Brand To Life“.

What is “personal marketing”? Tim explains:

“It is the work you do once you’ve created a personal brand. You know who you are and, importantly, know how you are different from others wanting to play the same role in the world.

You have to expose your brand and ideas to people in a way that gets them leaning in. Not turning away. So you have to be smart.”

He further notes two universal truths:

1. “Marketing is hard. To do it right, anyway.

2. Marketing takes time. Only in rare cases will your brand become viral overnight (or even over a few months). People who ‘rush in’ are making mistakes. And those mistakes can be costly. Giving you a reputation that’s hard to shake.”

Tim is a wonderfully engaging writer. The ebook is quick to read (only 12 pages) and will give you actionable advice and resources, along with the tools you need to make your promise of value known to the world.

Tim takes you through 5 steps to create and execute your personal marketing plan:

1. Build a Personal Marketing Hub
2. Learn to Engage with People
3. Start Building Social Credibility
4. Inspire Sharing of Your Ideas and Successes
5. Take a Few Calculated Risks

Download the free e-book now. Tim and Job-Hunt welcome you to share it freely with your friends or networks.

Related resources:

My ebook, 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI value and navigating the new world of job search

My free Job-Hunt ebook, Executive Branding and Your LinkedIn Profile: How to Transform Your Executive Brand, Resume, and Career Biography Into a Winning LinkedIn Profile

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Just Joined the New Work Coach Cafe Team

by Meg Guiseppi on January 23, 2012 · 0 comments

I was thrilled for Susan P. Joyce, my esteemed colleague and online job search guru, when she told me last month that she was about to purchase Work Coach Cafe, a widely-read and highly respected job search and career hub.

I was even more thrilled when Susan invited me to join her new team of career professionals supporting Work Coach Café, beginning in the new year.

Ronnie Ann Himmel, who founded the site in 2007, decided to move on to the next stage of her career. She built an amazing community of supportive members and will be sorely missed.

Taking over the reins from Ronnie Ann, Susan summed up her challenge in her introductory blog post last week:

“Ronnie Ann’s are the proverbial “big shoes” to fill, and I will do my best, honoring what Ronnie Ann has created over 5 years of hard work, and, hopefully, continuing to help people with work and job search issues.”

For nearly 15 years, Susan has been the publisher and editor of the top Internet employment portal Job-Hunt.org, named Forbes Best of the Web for Job Hunting and U.S. News & World Report Top Site for Finding Work.

For the past 5 years or so, I’ve been Job-Hunt’s Personal Branding Expert, contributing articles on the various aspects of building and leveraging branding in job search.

I’ve come to know and deeply respect Susan as a friend, and as a job search expert and website owner who is fiercely dedicated to providing job seekers the best and safest resources and advice. She truly cares. You can always trust her to have job seekers’ best interests at heart. And she knows most of the best career professionals in the industry, so you can bet she’ll have quality support on the site, just as she does on Job-Hunt.

On Work Coach Café, you’ll see me responding to comments, and I’ll likely contribute blog posts and assist Susan with various behind-the-scenes activities. The new team’s mission is to continue Ronnie Ann’s legacy of providing job seekers a safe place to fall in the daunting new world of job search and work.

Come visit us at Work Coach Café and subscribe to receive the latest blog posts. Lots of good things will be happening!

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