A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies’ c-suite executives is more critical than ever:

c-suite social engagement

“Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. When executives fail to speak for themselves, other voices fill the void and the conversations continue without them. The opportunity cost for executives who ignore social media is the loss of voice, and it enables others to shape the brand story and influence brand reputation.

Alternatively, C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.”

This comes from their 2014 Global Social CEO Survey of 1000 US and UK employees in diverse companies, ranging in size from startups to Fortune 1000 companies. Survey respondents were asked a series of 15 questions regarding the impact of social media on their companies’ brand trust, leadership, and success.

Here are some of the survey results:

Question: CEO participation in social media leads to better leadership.

75% in the US agreed, 62% in the UK agreed.

Compare this with the 2012 results for the US, where only 45% agreed.

Question: A company whose C-Suite executives and leadership team use social media as a public relations channel to openly communicate about its core mission, values and purpose is more trustworthy.

71% in the US agreed, 61% in the UK agreed.

Question: Actively engaging on social media helps to enhance the image and reputation of C-Suite executives as forward-thinking, trend-setting leaders.

80% in the US agreed, 67% in the UK agreed.

Question: Having a socially active C-Suite leadership team can mitigate risk before a brand reputation crisis occurs.

79% in the US agreed, 68% in the UK agreed.

How engaged are you?

Information About Social Media and Executive Job Search:

Social Proof: Where Online Presence Meets Personal Branding

10 Best Ways to Build Your Personal Brand Online

Why You Need to Self-Google Once a Week

Your Personal Brand Online and the LinkedIn Privacy Dilemma

How to Use Twitter for Personal Branding and Executive Job Search

Twitter Personal Branding Time Saving Tips

graphic by geralt



LinkedIn is truly a powerful job search and career management tool.


It may be the best place online to reconnect with your neglected network, expand your network to include new people (including recruiters), and demonstrate your subject matter expertise and thought leadership.

I don’t recommend this, but even if you passively sit back and don’t take advantage of the many networking activities and features LinkedIn offers, a fully fleshed out, keyword-rich LinkedIn profile will help you land a great-fit gig.

What is SEO and Why Are Keywords So Important?

Executive recruiters and hiring decision makers at the companies where you want to work search LinkedIn for viable candidates using relevant keywords.

Strategically placed, the right keywords elevate your search rankings in LinkedIn’s search engine, increasing your profile’s Search Engine Optimization (SEO) and significantly boosting the likelihood you’ll be found and considered by them.

Again, along with containing enough of the right keywords in the right places, it’s important that your profile meet their completeness criteria.

The content in every section of your LinkedIn profile should contain the most-searched relevant keywords specific to your targets, and support your executive brand and the value you offer them.

But the content in certain sections – typically those that sit higher on the web page containing your profile – rank higher with LinkedIn’s search algorithm.

For this reason, three of the most important places for SEO on LinkedIn are your name field, professional headline, and job titles.

With 2,000 characters at your disposal, the Summary section also needs to be packed with your most brand-reinforcing relevant keywords.

But where do you find these make-or-break relevant keywords?

By researching each of the employers on your target list to determine which areas of expertise and strengths you must possess to meet their current challenges and needs.

You did identify at least 10 companies and/or organizations that will be a good mutual fit, didn’t you?

More About LinkedIn and Executive Job Search

Get the Most Out of LinkedIn

How to Make Your LinkedIn Profile Professional Headline SEO-Friendly

The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords

5 Toxic Beliefs That Can Derail Your Executive Job Search

graphic by chetank_webdesigner


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