Best Ways and Places to Research Your Target Employers

by Meg Guiseppi on December 15, 2014

Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence.

Executive Job Search Research

Don’t even think of diving into updating your resume or LinkedIn profile, until you’ve done this!

You’ll use this information to determine the expertise and qualifications you possess, that will help them increase and improve business.

You’ll then define your personal brand and unique promise of value to them, and showcase your value-add in your personal marketing communications (resume, biography, LinkedIn profile, etc.).

Research to uncover the following:

  • Company overviews and history
  • Primary market
  • Products and services
  • Historical financials
  • Competitors
  • Challenges they’re facing right now
  • Corporate culture
  • Company structure
  • Company leaders and key decision-makers
  • Other employees
  • Customers
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Latest industry trends

Some places to find all this juicy information:

  • Company websites
  • Google Search – Employees, products, services
  • SEC – Reports on public companies
  • Yelp – Consumer ratings for various service-related companies
  • LinkedIn Company Profiles
  • Twitter and Facebook
  • ZoomInfo
  • Hoovers Online
  • Dun & Bradstreet
  • Glassdoor
  • Google Finance
  • Industry/Professional Association Websites (See’s massive Association Directory.)

And two other places you may not have thought of:

→ Job aggregators like Simplyhired and Indeed

Find job descriptions that look like a mutual good fit. Use this information to align your qualities and qualifications with the requirements for your career target, and source relevant keywords and phrases.

→ Libraries

Often overlooked, libraries are all about research and librarians are trained research experts. Tell them what you want to find out and they’ll lead you to the resources . . . possibly information you can’t find online.

What will all this company and industry market intelligence help you do?

  • Gain access to the goldmine of “hidden” or unadvertised jobs.
  • Determine how you’re uniquely qualified to help your target companies overcome current challenges.
  • Learn how to align your personal brand and ROI with their needs.
  • Identify those all-important relevant keywords and phrases to use across your personal marketing communications.
  • Prepare you to craft your resume, LinkedIn profile and other brand communications around what will resonate with your target companies.
  • Circumvent the gatekeepers, avoiding the HR-driven search process, by positioning yourself in front of and connecting directly with key decision makers.
  • Complete your due diligence on potential employers.
  • Prepare you to speak intelligently about your target companies and industry when networking.
  • Nail interviews by being an informed, knowledgeable candidate.

You should have no trouble finding in depth information for established companies. Early-stage start-ups can be trickier. Through networking, you may be able to uncover current employees/partners and investors/investment firms, to then spend time researching.

Ultimately, you’ll want to know such things as how well-capitalized it is, how the rounds of funding fall in place, if it’s yielding income yet, etc.

graphic on Wikimedia

More Information About Landing a Great-Fit Executive Job

Stop! Before You Write Your Executive Resume or LinkedIn Profile …

How Do I Find a Job in the “Hidden” Job Market?

Toxic Executive Job Search Belief: I don’t need to target my resume

How to Network Your Way Into a Great-Fit Executive Job

Serenity Now! Simplify Your Executive Job Search




Is Holiday Job Search a Waste of Time?

by Meg Guiseppi on December 8, 2014

Holiday Executive Job Search“Companies don’t hire in December, right? Maybe it makes more sense to wait until the new year to dive into my search.”

I often hear such sentiments from executive job seekers at this time of year.

If this is your thinking, you’re missing out on opportunities to make headway in your job search, when your competitors have taken that misguided notion to heart, and put their searches on hold.

Holiday job-hunting offers unique circumstances to network – at office parties, family/friends get-togethers, and other holiday events – that we don’t typically see at other times of year.

You’ll have more opportunities to meet and speak with executive recruiters, hiring decision makers at your target companies, and others who can help you with your career goals, because they won’t be inundated with meeting requests, like they will as soon as January gets here.

And many companies set their budgets for the following year in the fall. They’re recruiting now to start people in January. If you don’t start looking until January, it may be too late for you.

Holiday Executive Job SearchWant to learn how to best take advantage of holiday networking, and land that great-fit job faster?

Susan P. Joyce, online job search expert and founder of – one of Forbes’ Top 100 Websites for Your Career – and I published a great little Kindle ebook to help you:

New Year, New Job! 101 Top Tips from the Job-Hunt Experts for Your Holiday Job Search: How to Use the Holidays to Advance Your Job Search

This ebook is chock full of spot-on advice to conquer holiday job search, dished out by 26 of the job search and career experts at, with a preface by Richard Bolles, author of “What Color Is Your Parachute?

For only 99 cents, this is a steal!

And you don’t need a Kindle device to read Kindle books. You can download Amazon’s free Kindle reading app, for your smartphone, computer, or tablet.

You can read more about the Kindle book and the Job-Hunt Experts here.

More job search ebooks to help you land that great-fit job faster:

23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search

LinkedIn Secrets You Need To Know To Position Yourself for Job Search Success