Does your executive job search brand communications plan include Twitter?

If you’re not on Twitter because you don’t think you’ll have time to come up with enough quality tweets, reconsider.

I’m about to explain how you can leverage the value of Twitter with very little time and effort.

If you are on Twitter, what do your tweets look like? Are they mostly about what you had for lunch . . . or what movie you saw last night . . . or how lousy the weather is in your area?

Sprinkling in some of those kinds of tweets is okay, but for the most part, you should focus on reinforcing your brand in tweets that will resonate with your target audience.

If you’re active on Twitter or want to be, and need help creating good tweets, you need a retweet (RT) strategic plan.

In the Twitter Help Center, retweeting is described:

“A Retweet is a re-posting of a Tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet with all of your followers. You can Retweet your own Tweets or Tweets from someone else. Sometimes people type “RT” at the beginning of a Tweet to indicate that they are re-posting someone else’s content.”

Even if you do nothing else on Twitter, posting relevant retweets can be a powerful way to build brand evangelism, a quality Twitter following, and get on the radar of people you want to rub elbows with, such as subject matter experts in your niche and hiring decision makers at companies you’re targeting in job search.

In a post on Lifewire, computer industry expert Daniel Nations wrote about the benefits of retweeting:

“When you retweet somebody else’s tweet, you’re essentially interacting with them.

You’re also introducing valuable information and suggesting new voices to follow, to your own followers. Retweeting is what spreads good information fast and makes things go viral.

If you tweet something really great and a big influencer decides to retweet you, their followers will see your tweet and they may end up retweeting you as well or even following you. It’s really the best way to get the word out about anything worth sharing and to build your own engagement.”

How To Build Your Retweeting Strategy

First, gather up a long list of people to retweet.

Who are these people? Colleagues, industry thought leaders, and CEOs and other top-level executives at your target companies, to name a few. Search for them on Twitter, follow them and retweet them.

Look on Twitter for the companies themselves you’re targeting in your job search. Follow and retweet them.

Break up your long list into various categories to help you prioritize and manage your retweet strategy. One category should be your favorite go-to people (those you can always count on for a good tweet)

Use Hootsuite or another Twitter app to help you organize and manage your lists.

How To Actually Do the Retweeting

Check out the Twitter Help Center for all the mechanics of retweeting.

Twitter tweaks functionality almost daily it seems, so, instead of outlining the steps here, it’s best if you go straight to the source.

10 of My Own “Give to Get” Retweet Strategies

1.   Keep your retweets consistent with your brand and ROI. That doesn’t mean you can’t RT off-topics and humorous tidbits sometimes, too.

2.   Don’t automatically retweet something containing a link without first checking it, to make sure it’s not a bad link and doesn’t lead somewhere you don’t really want to send people.

3.   Take the time to tweet a thank you to people who RT you, even if you’re not the tweet originator.

4.   It’s always nice to include your own brief supportive comment with a re-tweet that’s exceptional. If you’re having a hard time generating conversation on Twitter, retweeting in this way will help.

5.   Boost a Twitter newbie by checking in on them from time to time and retweeting their relevant tweets.

6.   Don’t change the wording of the original tweet, except to abbreviate for space.

7.   However, use abbreviations sparingly. A jumble of text-speak (or acronyms) can be confounding and doesn’t give a professional impression.

8.   If a good retweet doesn’t mention the original author, take the time to track them down and give them attribution with an @username mention.

9.   If you’re not already following someone you want to retweet, coincide retweeting with following them. Sometimes this gets their attention. But realize that some popular Twitter folks don’t want to follow a lot of people, so they may never follow you back.

10.   Retweeting using website share buttons makes it quick and easy to support the writer. But sometimes they haven’t customized the plug-in to include their @username in the RT, or a guest writer wrote the post but the author isn’t given attribution in the generated retweet. Take a few moments to tweak the RT to fix it.

More on Twitter and Executive Job Search

How to Use Twitter for Personal Branding and Executive Job Search

7 Things Successful Executive Job Seekers Know

How a Robust Online Presence Helps You Land The Best Executive Jobs

Executive Job Search: Blogging? What Am I Going To Write About?

16 Deadly Executive Job Search Mistakes

Executive Job Search and Personal Branding Help

Land a GREAT-FIT New Executive GigNeed help with personal branding, your LinkedIn profile, resume and biography, and getting your executive job search on track . . . to land a great-fit new gig?

Take a look at the services I offer, how my process works and what differentiates my value-offer . . . then get in touch with me and we’ll get the ball rolling.

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3 things that may downplay your lack of some qualifications.

So many times when I first speak with my executive job-seeking clients, they feel compelled to discuss their shortcomings.

It’s a shame they’re so quick to focus on what they consider to be their negative qualities.

But they’re very concerned that they don’t have what it takes to land the kinds of jobs they want and, frankly, deserve.

Here are just some of the things they worry about:

  • They don’t have as many years of experience as required.
  • They don’t have an MBA, or lack specific hard skills.
  • They have little to no experience at the c-suite level, but aspire to move up.
  • They’ve made one or more lateral move in their careers, instead of moving up.
  • They’ve worked too long at one company – a rarity these days.

It’s no surprise that people anticipating job search have anxiety about whether they have what it takes.

After all, executive job search is a major life event. It’s usually an overwhelming, daunting challenge to undertake.

Compound that with the fact that most job-seekers don’t really understand how today’s job search works.

It tends to make people anxious, and question their qualifications . . . It keeps them from reaching out towards opportunities that seem a little off, but could actually be the right fit.

I can mostly ease their worry. There are ways to diminish most issues that appear, at first, to be roadblocks.

Of course, if they’re under-qualified on several fronts, they shouldn’t waste everyone’s time by throwing their hats in the ring.

In general, their best move is to embrace targeting and personal branding, and then network their way into the hidden job market.

With the right foundation, savvy job seekers:

  • Identify the companies or organizations they want to work for – instead of languishing on job boards,
  • Determine what makes them a good-fit candidate for those employers, and
  • Network their way into jobs there.

Why does this work – whether or not someone is a little under-qualified?

When you become at least a somewhat known entity to the employers you want to work for – not just one of the thousands of job posting respondents – you’re no longer a stranger. People usually hire people they know over complete strangers.

When your qualifications are not being compared to a job listing of theirs, and you’re at least somewhat known to them, you’re more likely to be very seriously considered.

In a Mashable article, recruiter Richard Moy confirmed this strategy.

“If you’re an awesome candidate, companies want you! And if they can tweak (or create) a position to make it possible to hire you, they will.”

You see?

That’s the bonanza of targeting, branding and networking into the hidden job market – your new employer may carve out a position specifically tailored to your unique set of qualifications.

How You May Land the Job, Even If You’re Under-Qualified

 

Richard goes on to reveal 3 things he and hiring managers consider when a good candidate is under-qualified . . . things that could lead these candidates to be called in for interviews and possibly hired.

1. Is this person’s previous experience relevant to the role?

He quickly learned he had to be flexible if a candidate didn’t have the required number of years experience.

“The truth is that even when candidates didn’t have the amount of experience we were hoping for, many of them did tasks that were far more advanced than the number of years they worked might have otherwise suggested.”

2. Is this person motivated to keep learning?

Richard said he had a soft spot for people who were motivated to improve themselves, with a long history of seeking out learning opportunities.

“It was hard to deny that person at least a phone screen to learn more about his or her future goals. And if that person also had a track record of previous successes in relevant jobs, it was even harder not to bring him or her in to meet the rest of the team.”

3. Can we support someone who’s not senior enough?

He sometimes would be very excited about a candidate who would need more help than anticipated growing into a role.

“I can think of a handful of instances when we met someone a little too junior who we just couldn’t let back onto the open market. Sometimes we’d just create a brand new role that fit that person’s profile — and develop a plan for him or her to grow into the senior version of the gig.”

My advice if you’re worried that you’re not quite up to snuff:

Go for it even if, on paper, you may feel you fall a little short. Hiring professionals may well see beyond these shortcomings.

More About Executive Job Search

7 Things Successful Executive Job Seekers Know

How to Network Into the Goldmine of Hidden Executive Jobs

5 Nifty LinkedIn Hacks That Make Executive Job Search Easier

Do Cover Letters Really Matter in Executive Job Search?

Essential Checklist to Optimize LinkedIn For Executive Job Search

Executive Job Search and Personal Branding Help

Land a GREAT-FIT New Executive GigNeed help with personal branding, your LinkedIn profile, resume and biography, and getting your executive job search on track?

Schedule a GET STARTED / GET UNSTUCK Executive Job Search Strategy Session with me, and move towards landing a great-fit new gig faster.

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