Comments on: 10 Steps to an Authentic, Magnetic Personal Brand http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/ Executive Personal Branding, Resume, Biography, Online Identity & Job Search Strategies for C-level, Senior Executives and Rising Stars Wed, 08 Sep 2010 17:15:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Meg Guiseppi http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-2873 Meg Guiseppi Wed, 08 Sep 2010 17:15:25 +0000 http://executivecareerbrand.com/?p=768#comment-2873 Hi GL, Thanks for dropping by and commenting. I'm glad you found my post of value. Some people who misunderstand branding feel that they can "create" their brand. They make the mistake of crafting a catchy tagline wrapped around who they strive to be, and call it "branding". Instead of latching on to something because it sounds good, they neglect working on authentic branding which reflects our reputation, what differentiates us from our peers, and our current value promise. Hi GL,

Thanks for dropping by and commenting. I’m glad you found my post of value.

Some people who misunderstand branding feel that they can “create” their brand. They make the mistake of crafting a catchy tagline wrapped around who they strive to be, and call it “branding”. Instead of latching on to something because it sounds good, they neglect working on authentic branding which reflects our reputation, what differentiates us from our peers, and our current value promise.

]]> By: GL HOFFMAN http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-2870 GL HOFFMAN Wed, 08 Sep 2010 14:51:58 +0000 http://executivecareerbrand.com/?p=768#comment-2870 Meg, This was a very thoughtful and insightful piece on personal branding. The first line "your brand is your reputation," is the clearest and most relevant take-away for many of us. Everything else is secondary, methinks. Keep up the great work! Meg,
This was a very thoughtful and insightful piece on personal branding. The first line “your brand is your reputation,” is the clearest and most relevant take-away for many of us. Everything else is secondary, methinks.
Keep up the great work!

]]> By: Summary Sunday | Guide for Lifetime Career Navigation | Career Sherpa http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-2823 Summary Sunday | Guide for Lifetime Career Navigation | Career Sherpa Sun, 05 Sep 2010 08:59:49 +0000 http://executivecareerbrand.com/?p=768#comment-2823 [...] 10 steps to an Authentic, Magnetic Personal Brand from Executive Career Brand [...] [...] 10 steps to an Authentic, Magnetic Personal Brand from Executive Career Brand [...]

]]> By: Stop! Before Building Your Executive Career Brand . . . | Brand-Yourself.com Blog http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-1774 Stop! Before Building Your Executive Career Brand . . . | Brand-Yourself.com Blog Mon, 14 Jun 2010 17:10:39 +0000 http://executivecareerbrand.com/?p=768#comment-1774 [...] For help in developing your brand, see my post, 10 Steps to an Authentic, Magnetic Personal Brand. [...] [...] For help in developing your brand, see my post, 10 Steps to an Authentic, Magnetic Personal Brand. [...]

]]> By: Personal Brand Management Personal Brand Communications Plan | Brand-Yourself.com Blog http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-1739 Personal Brand Management Personal Brand Communications Plan | Brand-Yourself.com Blog Wed, 09 Jun 2010 20:27:17 +0000 http://executivecareerbrand.com/?p=768#comment-1739 [...] 10 Steps to an Authentic, Magnetic Personal Brand [...] [...] 10 Steps to an Authentic, Magnetic Personal Brand [...]

]]> By: Personal Brand Management Top Personal Brand Attributes | Brand-Yourself.com Blog http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-1716 Personal Brand Management Top Personal Brand Attributes | Brand-Yourself.com Blog Mon, 07 Jun 2010 21:05:12 +0000 http://executivecareerbrand.com/?p=768#comment-1716 [...] If you need help understanding what branding is all about, see my post 10 Steps to an Authentic, Magnetic Personal Brand. [...] [...] If you need help understanding what branding is all about, see my post 10 Steps to an Authentic, Magnetic Personal Brand. [...]

]]> By: LIVE your brand more than you SAY it | CAREER LASIK http://executivecareerbrand.com/10-steps-to-an-authentic-magnetic-personal-brand/comment-page-1/#comment-1674 LIVE your brand more than you SAY it | CAREER LASIK Tue, 01 Jun 2010 20:56:35 +0000 http://executivecareerbrand.com/?p=768#comment-1674 [...] suggest you work your way through the 10 steps at this blog post (10 Steps to an Authentic Magnetic Personal Brand), and learn from William Arruda, starting with this video and book (Arruda – video; Career [...] [...] suggest you work your way through the 10 steps at this blog post (10 Steps to an Authentic Magnetic Personal Brand), and learn from William Arruda, starting with this video and book (Arruda – video; Career [...]

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