You may already know how essential LinkedIn is for today’s executive job search, but you may be making mistakes with your profile and the way you leverage the networking site.
Here are just 4 of the biggest mistakes I see executives making:
1. Not including a photo at all, or using one that’s unprofessional and doesn’t support your brand.
2. Not having a searchable professional headline that brands your unique promise of value and resonates with your target audience.
3. Not immediately generating chemistry in the Summary section with value proposition and differentiating positioning statements.
4. Not updating your profile regularly to stay top of mind with your network.
Read the full post at my Executive Resume Branding blog . . .