Americans Embrace Personal Branding for Job Search

by Meg Guiseppi on December 9, 2010

The recent Kelly Global Workforce Index, which surveyed approximately 134,000 people, including almost 13,000 in the U.S., indicates that personal branding has become important to Americans as the way to differentiate their ROI value and accelerate job search.

The study focused on the traits and strategies people feel are most important in personal brand development – in order of importance: verbal communications, technical knowledge, resumes, written communications, personal attire and social media usage.

More than half surveyed said they’re willing to invest in improving their skills. Two-thirds see a career change or reinvention in their future.

“Not only has the job-for-life disappeared but the career-for-life is going the same way,” Kelly’s EVP/GM Mike Webster said.

Findings included:

70 percent of baby boomers cite verbal communication skills among the most important element in personal branding, compared with Gen X (65%), and Gen Y (61%).

58 percent of Gen X are prepared to spend their own money on training to upgrade their skills, higher than for baby boomers (54%) and Gen Y (53%).

70 percent of Gen Y are “very optimistic” about their ability to keep pace with technological and other change in the workplace, higher than for Gen X (62%) and baby boomers (53%).

69 percent of Gen X expect to change their career at some stage in the future, higher than for Gen Y (67%) and baby boomers (63%).

20 percent of respondents describe themselves as “very active” in their use of social media for personal marketing, while another 32 percent say they are “somewhat active.”

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What Personal Branding is NOT

10 Things to Love About Your Executive Personal Brand

The Importance of Executive Branding in Job Search

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