Best of Blogging Your Personal Brand for C-level Executive Jobs

by Meg Guiseppi on October 15, 2012

Why Aren't You Blogging?

photo by Mike Licht, NotionsCapital.com

I haven’t written about blogging – one of my favorite things to do – in quite some time.

Lucky I enjoy it so much because, no question, most of my business comes through my two blogsites – Executive Career Brand and Executive Resume Branding.

They are the single best tool for marketing my brand, my value to my target clients, and the kinds of services I offer.

Because running a business is similar to running an executive job search campaign, I recommend that c-suite executives (or just about any careerist) get involved with blogging for job search and career health.

Just as I do, job seekers need to think of themselves as the CEO of a company of one – Brand You – and work on promoting the value they offer their target employers.

Before you can set up your blog, you’ll need to write some content – several blog posts and a few blog pages – especially your “About” page (or biography), where people assessing you as a potential candidate can find out whether you’re a good fit for their needs.

Start by working on your personal brand – determine what differentiates you from others competing for the same jobs, then position yourself as a thought leader and market the unique value you offer, through the blog posts you write.

Don’t expect too much to happen until after several months or more of blogging, depending upon how active you are and how quickly you build connections, followers, visitors, etc. It takes time for your blogging efforts to gain traction.

Concentrate on SEO (search engine optimization) – Determine which keywords and phrases the people you want to attract will be searching for, and use enough of these relevant keywords in the right ways and places, with enough frequency, while building back links from sites with strong Google juice.

To get you started and begin building momentum, I’ve pulled together my best posts on blogging:

First, why you need to blog in some way:

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Does Your Online Identity Scream “Hire Me”?

Top 10 Reasons My Personal Brand and I Love Blogging

Help in coming up with ideas for blog posts

C-level Job Search: Blogging? What Am I Going To Write About?

One of My Favorite Blogging Strategies

How to write and blog better, and examples of great corporate blogs:

Executive Job Search and Blogging: Perfect Together

A Nifty Personal Brand Writing Tool: Wordnik

World’s Top 10 Best Corporate Blogs

How to expand your blog’s reach:

Blogging and Twitter: How Tweet It Is!

What to avoid when blogging:

Content Stealing: Bloggers Behaving Badly

How to Lose Friends and Alienate People with Social Media

Is Your Personal Brand Lurking Behind the Blogging Scene?

Reflecting back on my blogging history and early years:

Finding My Blog Personal Brand Voice

Blogging Milestones – Taking Up Darren Rowse’s Challenge

And finally, if the thought of maintaining your own blog is just too much . . .

Here’s another way to benefit from blogging, without all the effort:

Blog Comments: Part of Your Online Executive Brand Communications Plan

photo by Mike Licht, NotionsCapital.com

{ 2 comments… read them below or add one }

Raleigh Leslie January 12, 2014 at 11:38 pm

Really encouraging hearing you say “no question, most of my business comes through my two blogsites” as I pursue more personal blogging myself and remain a huge advocate for it. Also I think you are totally right about blogging taking time to gain traction but having confidence it will; Making sure to do the highest quality job at it you can. Finally your list of other articles is very relevant and I look forward to reading the others. Noticed you were using the Thesis theme currently which I’ve also always been big on in the past for SEO benefits. I think looking ahead it’s going to shift more from having a ‘seo friendly site’ to a site with a great user experience embracing other tactics/tools like responsive design and personalized marketing to name a couple. Of course SEO should always be taken with serious regard for many reasons but most platforms these days nail 90% of it out of the box. But that last 10% can make a huge different in terms of overall performance and success. Thanks for the info.

Meg Guiseppi January 14, 2014 at 7:45 am

Raleigh, thanks for your comment and insights.

I agree, and have read on reputable sites, that creating a great user experience is key, over concentrating solely on SEO and keyword density.

Happy blogging!
Meg

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