From the category archives:

Executive Job Search

How to Get the Best LinkedIn Recommendations

by Meg Guiseppi on July 23, 2010 · 5 comments

Why LinkedIn recommendations are so important, what’s in the best ones, and how to get them.

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Create a well-rounded online brand communications strategy to market your unique promise of value and capture the attention of your target audience.

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Some of my fellow careers industry professionals dismiss cover letters as an ineffective marketing tool. I don’t agree.

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Carefully craft what you put there to resonate with the people you want to attract.

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Lists include vital information for your industry and company research, to help with due diligence, market intelligence, and interview preparation.

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Executive Branding: Personal vs Career Branding

by Meg Guiseppi on June 30, 2010 · 0 comments

Often used interchangeably, there is a difference between the two.

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