From the category archives:

Executive Personal & Career Branding

Brand New Year. New Personal Brand?

by Meg Guiseppi on January 2, 2012 · 3 comments

Take stock of your personal brand, to be sure it’s aligned with your career plans for this year.

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Continuously market your brand, always anticipating job transition. Career situations can change at any time. Be prepared.

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Does My LinkedIn Profile Really Need a Photo?

by Meg Guiseppi on December 5, 2011 · 9 comments

You may have good reason not to include a photo, but do it anyway. The benefits far outweigh the pitfalls.

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How Twitter Helped Me Build My Personal Brand

by Meg Guiseppi on November 28, 2011 · 2 comments

Getting my brand and promise of value noticed by potential clients, and getting recognized as an industry thought leader and expert.

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Do you have a plan in place to have profiles and content either left up or taken down?

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Get Personal With Your Executive Brand Statement

by Meg Guiseppi on October 11, 2011 · 5 comments

Your brand statement should link functional areas of expertise (hard skills) with key personal attributes, values and passions (softer skills).

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