Does Your ZoomInfo Profile Send the Wrong Personal Brand Message?

by Meg Guiseppi on March 19, 2010

“Wait a minute”, you may be saying, “I never created a ZoomInfo profile! How did I get one?”

ZoomInfo aggregates information about some people and companies, and creates profiles for them.

The good news.

You have a page one (probably) Google search result for your name without lifting a finger. Page one search results are the first to be clicked on by people looking for information about you.

The bad news.

That high-ranking search result doesn’t include an on-brand profile you’ve created to differentiate your unique promise of value and resonate with your target audience.

And it may contain misinformation about you because, along with aggregating what they’ve found online related to “your name”, ZoomInfo doesn’t discriminate between which information matches you and which refers to someone who has the same name as you.

If you find yourself in this predicament, you really need to sign up, clean up, and brand up your existing profile.

Once you’re logged into your account, click on “Public Profile” and fill out each section — contact info, employment, memberships/affiliations, education, certifications, and lastly, biography.

For your contact info, be sure to include a link to your blog or website. If you don’t have one, link to your Google profile, LinkedIn profile, VisualCV or other extended online profile.

Change up your career bio somewhat here, as you should for each online profile. Avoid completely duplicating content and add a few different bits of information about you.

Click on “Consolidate Profiles” (in the left sidebar box below the “My Profile” box) to search ZoomInfo for other profiles referencing you and consolidate them into a single profile.

Once you claim your ZoomInfo name and consolidate other existing profiles into one, they won’t create additional profiles in your name.

More good news.

When recruiters and hiring decision makers are filling jobs, they turn to ZoomInfo to source and assess candidates. With an on-brand, keyword-rich profile representing you, you’re much more likely to capture their attention.
 

Related posts:

Does Your Online Identity Scream “Hire Me”?

Online Executive Personal Branding: Are You Digitally Distinct?

10 Ways to Build Your Personal Brand Online Without a Blog

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uberVU - social comments
March 19, 2010 at 11:33 am

{ 2 comments… read them below or add one }

Sue Johnston March 21, 2010 at 6:53 pm

Thanks for that info. Do you happen to know of a way to detach the web links about people who are not you? I couldn’t find any info on that at the zoominfo site. Is it with the paid service?

Meg Guiseppi March 22, 2010 at 3:47 am

Thanks for commenting, Sue.

You can report errors or inappropriate content to ZoomInfo using their support form — http://www.zoominfo.com/AboutUs/index.php/contact-us

More info here — http://www.zoominfo.com/Search/How.aspx

I hope this helps!

Best,
Meg

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