In 2010, personal branding, networking, and online identity management are the keys to executive job search success.
ExecuNet surveys conducted in January 2010 show “job creation increasing, recruiter confidence restored, and executives building new professional connections to improve their business performance and long-term career options”.
A total of 3,636 participants (ExecuNet’s executive members and the search firms and corporate recruiters using their services) were surveyed for the report, to determine trends and best practices in career development and candidate search, hiring and retention for executives earning total compensation of 150K or greater.
Although uncertainties abound, there are areas of strength and some market trends are propelling key industries forward.
The report indicates the top 10 high-growth industries for 2010 will be:
2. Clean / Green Technology
3. High Technology
4. Pharmaceuticals / Medical / Biotech
5. Energy / Utilities
6. Business Services
7. Financial Services / Banking / Insurance
8. Government / Nonprofit / Education
9. Environmental Products / Services
Perhaps not surprising, companies are turning to their networks of colleagues and peers to source talent. More than ever, job board postings yield dismal results. “About 90 percent of $200K+ positions are not openly posted, and the few that are found on job boards receive such a high volume of unqualified responses that hiring managers think twice about pursuing candidates from the posts.”
Personal branding and online identity play a key role in executive job search.
It is now critical to define and communicate, across online and real-life channels, what differentiates you and your unique promise of value in the marketplace, enabling people to quickly understand who you are and what you offer.
“Ninety percent of search firm recruiters now make it a regular practice to Google candidates to find anything that can help draw a complete picture of that individual — up from 75 percent when ExecuNet began researching this activity in 2005.”
Eighty percent of corporate recruiters say “a candidate’s job prospects improve when positive information (such as thought leadership, community service activities or published articles) is found online.”