Executive Personal & Career Branding, Online Identity & Job Search Services for C-Level and Senior Executives

I offer a wide range of individualized executive career and job search services and support in flexible packages, which you’ll see listed below. Together we’ll customize a package to fit your needs and objectives.

You’ll work one-on-one with me, and me alone, throughout the enlightening and invigorating process. No one else will do the writing of documents and other materials (no subcontractors) or communicate with you.

Executive personal brand development is step one, no matter what projects we collaborate on. Beyond either of my basic personal branding and resume development packages, add on the services you need and want and I’ll provide a custom quote.

I strongly recommend that you don’t stop with the basic package. To keep pace with your competition in the new world of top-level executive job search, you need to cast your net with more than just career documents.

You need a far-reaching job search toolkit that includes collateral brand-evident personal marketing communications, a strong online presence, LinkedIn and other social networking, and targeted company and industry market intelligence.

Please note that my collaboration with clients results in much more than razor-sharp paper and digital documents.

After working with me, even if we go no further than branding and your executive resume, you’ll have:

  • Your executive career brand, value proposition, and personal marketing communications designed to resonate with your target audience.
  • Confidence in what differentiates you from your peers.
  • A champion on the sidelines providing support and insights.
  • An understanding of how to navigate today’s executive job search, and outcompete and attract opportunities even in a volatile economy.

Basic Executive Personal Brand Package

Executive Personal Brand Assessment, Positioning and Development with Resume Creation

Personal Brand Assessment and Development two ways – you choose which works best for you:

1. 360°Reach™ Premium Personal Brand Assessment, Positioning and Development

Designed by Reach Personal Branding founder and branding guru, William Arruda, 360°Reach is the world’s first and leading confidential, web-based personal branding assessment that collects anonymous 360-degree feedback in real time from family, friends, peers, managers, staff, employees, clients, professors and mentors.

As a trained and Certified 360Reach Brand Assessment Analyst, I’ll help you through the process. Read more about the 360°Reach process.

This branding method includes:

  • A free 45-day password to the 360°Reach Brand Assessment process.
  • A customized 20-page feedback report based on input from survey respondents.
  • Two 60-minute branding and strategizing consultations by phone. 

2. Personal Brand Assessment, Positioning and Development with my Worksheet

You’ll complete my Personal Branding Worksheet, based on my 360°Reach training. This method is perfect for executives who need to move the process along a bit quicker than with 360°Reach brand assessment. You will also be asked to provide recommendations and feedback from people you work with.

This branding method includes:

  • A personal branding worksheet to extract your promise of value.
  • A 60-minute phone consultation to strategize brand positioning and align your brand with your career target.

Both brand development methods include:

  • A personalized career history and achievements worksheet to gain all the “hard” facts. Not a standard, tedious career questionnaire, I create a worksheet for each client working from information mined in our consultation(s). You won’t waste time rehashing information you already provided.
  • Branded executive resume development and creation.
  • Your review and revisions.
  • Email support throughout the process.
  • Deliverables: Finalized resume document delivered to you in Word, text version (to cut and paste for online use), and PDF, if requested.
  • BONUS: My e-booklet “The Executive Personal Branding and Job Search Toolkit” with links to critical resources.

Investment for the basic package typically starts at $1950. Each client is unique. Each project is priced individually.

Additional brand-reinforcing personal marketing documents:

  • Executive career biography (see a sample bio Meg wrote for a client). I strongly recommend developing your bio along with resume. These two documents form the foundation for all your online and offline personal marketing.
  • Targeted cover letter
  • Leadership addendum and/or other on-brand supporting career documents:

Reference Dossier with Accolades, Achievement Summary, One-page Networking Resume, Performance Milestones, M&A Chronology, Product Launch Chronology, Project Management Highlights, Technology Skills, Training & Certifications, Speaking Presentations, Publications, Patents, Commitment to Community Service, etc. We’ll name the document to fit the content and target.

See Executive Resume, Career Biography, and other career marketing document samples.

Building Your Online Brand Reputation

Move your career marketing communications online to become visible to recruiters and hiring decision makers who source and assess top talent based on what they find about them on the Web.

One-on-One Executive Coaching

Together we’ll customize and focus your sessions to fit your needs and objectives.

Online Identity Assessment and Coaching. A look at where you are now and advice on how to build your online footprint. Includes my e-guide, “Personal Brand Online Identity-Building Strategies”.

Job Search Coaching. Working from my e-booklet “The Executive Personal Branding and Job Search Toolkit”, we’ll go over the options and determine what will work best for you.

Job Interview Coaching. Includes my e-booklet, “Mastering the Executive Interview”, which is loaded with advice, the “tough” questions, and resources to prepare you for coaching.

LinkedIn Coaching. Learn how to leverage this must-do social networking site to connect with the right people, uncover leads, and communicate your personal brand. Includes my e-guide “LinkedIn for Executive Personal Branding, Networking and Job Search Acceleration”.

Twitter Coaching. Learn strategies and best-practices to connect with subject matter experts and build trust with your target audience. Includes my e-guide “Leveraging the Executive Personal Branding Power of Twitter”.

Targeted Industry and Company Research

Important for due diligence, market intelligence, and to locate top decision makers within industries and companies of interest to position yourself in front of and network with, online (LinkedIn, Twitter, etc.) and offline.

Networking your way into companies allows you to tap into the “hidden” job market of unadvertised jobs, circumvent the gatekeepers, and deal directly with decision makers. Read more about targeted research.

Ready to get recharged and define your brand?

Please follow the guidelines you’ll find on the Contact page.

cclogos, tiny

VISA, MC and Discover accepted

Copyright 2009-2010, Meg Guiseppi, Executive Career Brand, All rights reserved.