Personal Branding, Executive Resume Writing, LinkedIn Profiles & Job Search Strategy
Welcome c-suite and senior-level executives!
“Expecting to land a great opportunity with just a resume with prior job experiences is like taking a rowboat to the moon. Put the oars down. Meg’s personal branding strategy is the rocket ship that will actually get you where you want to go.” — Chief Strategy Officer client
Executive Career Brand is a boutique firm. As a solopreneur, I work one-on-one with each and every client. You will interface with me, and me alone, throughout the enlightening and invigorating process.
Most of my clients are job-hunting undercover. They’re currently employed and must keep their search confidential. When you work with me, be assured that:
- No one else will write your documents, online profiles or other materials.
- No one else will communicate with you.
- No one else will be privy to your confidential materials and information.
Executive personal brand development is step one, no matter what career marketing collaterals we build together. Read about personal branding and its value in executive job search.
A branded executive resume alone is not enough to get you into that next great gig.
My clients “get it”. They know that a targeted executive resume AND LinkedIn profile (see Meg’s LinkedIn profile), at the very least, form the foundation for successful job search.
Working in sync to resonate with their target employers, these personal marketing communications give them a competitive advantage. Read why LinkedIn is so important.
To keep pace with your competition in the new world of top-level executive job search, you need a far-reaching job search toolkit that includes collateral personal brand marketing materials, a strong online presence, LinkedIn and other social networking, and targeted company and industry market intelligence.
Why you need my integrated Personal Branding, Online Presence and Executive Job Search Readiness System
I’ve designed an integrated system that links the 3 critical components for executive job search readiness and success:
Targeting and Research – to narrow your search and know what information about you will hit home with specific target employers.
Personal Branding – helps you differentiate the unique value you offer those target employers, and know how to communicate that value.
Personal SEO (Search Engine Optimization) – to help you get found online and be more visible.
I help my clients define and build their personal brand and marketing messaging around what differentiates their value to their target employers over their competitors in the job market, AND how they’re uniquely qualified to help their target employers meet their current needs.
The content I write for you will be ever mindful of your personal SEO (Search Engine Optimization), I put the right keywords are in the right places in your brand materials, so that you’ll be more easily found by recruiters and other people sourcing and assessing candidates like you.
Together, you and I will align your relevant skills, expertise and personal attributes with what your target companies are looking for in candidates, so they clearly see you as a good-fit.
A Senior-level Global Healthcare Marketing and Strategic Communications executive client of mine told me this:
“Even though I have spent decades helping organizations build their brands, I was stumped when it came to building my own personal brand. You helped me crack the code quickly and showed me that I had all of the tools at my fingertips.
You helped me strategize and organize my strengths into a brand identity that truly communicates what I want potential CEOs to see in me. Writing is clearly among your top 3 strengths – colorful and captivating copy resulting in immediate increased attention on my LinkedIn profile from c-suite executives and career recruiters.”
I’ve found that most executive job seekers dive into a search without first understanding how today’s executive job search works.
They do what intuitively seems to be the best thing. They hit the job boards hard, because that’s where all the jobs are, right?
They quickly put together a generic resume that will cover all the bases, and then quickly send it out to every job board posting that even remotely looks like a good fit.
For many, that’s the extent of their job search efforts. They spend 90% or more of their time on a job search method that yields perhaps a 10% success rate!
They neglect, or under-utilize, purposeful networking – by far the best job search method – because they’re not prepared to do it well. They lack focus and can’t communicate their unique ROI.
What’s so unique about what I offer?
Someone at your level, in particular, needs a strong writer who can generate chemistry in the content and make it an interesting read for people assessing you. Sure, these people want to know that you have the hard skills, but they also want to get a feel for what kind of person you are and whether you’ll fit into their culture.
I am that writer.
My system also includes an in-depth phone consultation to prioritize and strategize the best ways to present the value you offer. Along with zeroing in on your most important areas of expertise (or hard skills), our conversation will prompt you to come up with meaty nuggets about who you are and your personality. These are the kinds of things that truly make you stand out. And I’m a fast keyboardist as we’re talking, so I won’t miss much.
But it’s not just about the content I will write for you.
Yes, I’ll collaborate with you to create razor-sharp, brand-reinforcing personal marketing materials – executive resume, biography, LinkedIn profile, cover letter, etc. – that will position you as a great-fit candidate.
But just as important, beyond the tangible deliverables, my system delivers in the following critical areas:
Targeting and Market Intelligence – You’ll know which employers are a mutual good fit, and what makes you the best hiring choice for them.
Personal Branding – You’ll understand your unique ROI for your target employers, and have confidence in what differentiates you from your job seeking competitors.
Networking and Interviewing – You’ll understand how to communicate your unique ROI as you speak about yourself.
Executive Job Search Intelligence – You’ll have a better grasp of all the components in today’s complicated executive job search.
Here’s what a Senior IT executive had to say about my personal branding and job search readiness system:
“The work I did through Meg’s personal branding and career targeting process had a powerful impact on me, and transformed the way I plan to move forward with my career and work life. I came to realize that I hadn’t paused over the past 15 years to think about my vision and purpose. Meg’s process opened my eyes and now I’ll take into account my personal hopes and dreams, as I plan the next chapters of my career.
I feel much better prepared and positioned for networking and landing a job I really want.”
With my system, you’ll be way ahead of your competitors. Most of them are still laboring under the misguided notion that a generic executive resume and heavy-duty job board activity will get them into a new job.
With my system, you’ll be prepared to navigate the new world of executive job search and Land a Great-Fit New Gig!
Here’s what a sales executive in integrated manufacturing had to say about working with me:
“The whole process has been enlightening and progressive. I have shared the whole concept and the specifics with a lot of friends, family, and colleagues. I could have a promising career as a salesperson for your business!!!”
Executive Personal Branding & Job Search Readiness Package
For the basic package (Resume and/or LinkedIn profile development), you’ll complete worksheets designed to help me write content that will position you as a great fit for your target employers. This work also helps you, the job candidate, understand and communicate the value you offer those target employers, as you network and interview for jobs.
The basic Personal Branding and Job Search Readiness package includes:
- Career Target Analysis worksheet
- Personal Branding worksheet
- A personalized career history and achievements worksheet (if necessary) to gain all the “hard” facts.
- Additional information-mining, as needed.
- One 60-minute phone consultation to strategize branding and career marketing, and align documents/materials development with your career target.
- Branded executive resume (and/or LinkedIn profile) development and creation, based on your career target.
- Your review and revisions.
- Email support throughout the process.
- Deliverables: Finalized resume document delivered to you in Word, text version (to cut and paste for online use), and PDF.
LinkedIn profile development includes fresh, brand-reinforcing content for these profile sections:
- Professional Headline
- Other applicable sections
Additional brand-reinforcing personal marketing documents:
- Executive career biography (see a sample bio Meg wrote for a client). I strongly recommend developing your bio along with resume. These two documents form the foundation for all your online and offline personal marketing.
- Targeted cover letter(s)
- Leadership addendum and/or other on-brand supporting career documents:
Reference Dossier with Accolades, Achievement Summary, One-page Networking Resume, Performance Milestones, M&A Chronology, Product Launch Chronology, Project Management Highlights, Technology Skills, Training & Certifications, Speaking Presentations, Publications, Patents, Commitment to Community Service, etc. We’ll name the document to fit the content and target.
One-on-One Executive Coaching
Building Your Online Presence. A look at where you are now and advice on how to become more visible and find-able online.
LinkedIn Coaching. Learn how to leverage this must-do social networking site to connect with the right people, uncover leads, and communicate your personal brand.
Ready to get recharged and define your brand?
Please follow the guidelines you’ll find on the Contact page.