In my initial conversation with prospective c-level clients, we discuss the current job search landscape.
It often comes as a surprise to them that today so many recruiters and hiring authorities use LinkedIn and other social media to find and assess good-fit candidates more than any other method.
But even with all the evidence, some executive job seekers are still hesitant to put themselves out there.
Jobvite’s recent study reinforces recruiters’ overwhelming use of social media. Findings from their May through June 2011 online survey of more than 800 human resource and recruiting professionals in the U.S., revealed the following:
- 89% of companies plan to recruit via social media this year.
- 87% will use LinkedIn (up from 78% last year).
- 55% will use Facebook and 47% will use Twitter (both about the same as last year).
- 64% will expand social recruiting programs to two or more social media channels.
- 40% use the Top Three together — LinkedIn, Twitter and Facebook.
Respondents said social recruiting, this year as for last year, is their most popular area to increase investment:
- 55% will increase their social recruiting budgets.
- Only 16% will increase their job boards budgets, while 33% will decrease job board spending.
As proof of the continued labor market recovery, 67% plan to increase hiring over the next 12 months, up from 56% last year.
As hiring competition builds:
- Nearly 2/3 expect to recruit from competitors this year.
- 1/3 expect employees to stay 2 years or less.
- 95% of companies expecting hiring increases this year now use or will use social recruiting.
What does all this tell you?
As I stress to my clients, hiding in the shadows is no longer an option. A solid executive job search strategy must include social media involvement and networking, along with real-life networking. You need to be visible wherever your target audience hangs out.
Your target companies’ recruiters and hiring authorities use social media to find candidates like you. Shouldn’t you be there?
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