I’ll give you a hint.
This is NOT the secret:
Writing a resume is easy . . . anyone can do it.
That’s simply not true.
If you’ve ever tried writing your own, you know that it’s really hard to do.
It’s just as hard for us. Even seasoned resume writers with many years’ experience labor over each resume.
It doesn’t get much easier over time to craft resumes that do their job – brand and differentiate our clients to help them gain job interviews.
So much goes into the writing strategy. And each resume has to be tailored to each job seeker’s particular target, situation and career goals.
I know you’ve already scrolled down for this, so here it is. Our best kept secret is . . .
There’s no right or wrong way to write a resume.
One of the variables is who will be reading the resume – recruiters, HR professionals, top-level management in on the hiring process, Board members . . . the list goes on.
They have different needs and may look for different things in resumes. Resumes may need to be adjusted to appeal to specific kinds of people.
Something often repeated among my colleagues:
If you pass around the same resume to 10 different people, you’ll get 10 different opinions.
That’s the thing with marketing . . . and that’s what a resume is, a marketing document. Different things appeal to different people. You just never know what’s going to hit home with people. Entirely.
But if your resume contains the right information, positions that information in a clear and easily accessible manner, and presents you in the right way, chances are it will do its job.
As long as it’s highly targeted — as it MUST be — a resume can look and read various ways and still work.
The hard part is determining what the “right” information is and strategically positioning it on the page . . . the paper, digital and web page, that is.
This can be hard for you, as a job seeker, to do. You’ve probably only written a handful of resumes for yourself over your career, if that. Many top-level executives have never needed a resume before, or never written one themselves.
So how do you determine what the right information is?
Decide who you are targeting, what those target employers’ needs are, how you can help them meet those needs, and what keywords and phrases their hiring professionals will be searching for when they source talent.
You need to align your good-fit qualities with what those employers are looking for in candidates.
The biggest resume writing mistake job seekers make is NO CLEAR JOB SEARCH TARGETING. That is, not determining at the start of their job search which companies and positions within them are a good mutual fit.
Start there. If you hit all the marks correctly, chances are your resume will hit home, get you the interviews you want, and help you land the gig you want.
photo by stevendepolo