Give Twitter 15 Minutes a Day, Land Your Next Executive Job

by Meg Guiseppi on April 15, 2010

Impossible you say?

Not according to my friends and colleagues Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, the authors of “The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day“.

This book is a powerhouse of information and practical advice on leveraging Twitter for personal branding and job search.

The authors understand job seekers who ignore Twitter:

“Of all the sites associated with social media, none may be more embraced or reviled, used or abused, comprehended or confused.”

Pick up this book if you want to learn about:

  • Building and managing your brand on Twitter
  • The art of following and being followed
  • Staying out of legal hot water with your tweets
  • Job search advice from recruiters, resume writers and career coaches
  • Jumpstarting your network with Twitter
  • Maximizing Twitter in just 15 minutes a day
  • Using Twitter for job leads, feeds, and advice needs
  • Researching people, positions, and places to work
  • Finding and using the right APIs for you.

A tip the authors provide on locating job leads:

“Send a message to a recruiter who has tweeted relevant job postings. You’ll have a much better opportunity to stand out from the crowd of candidates. Your message might sound like this: ‘Just e-mailed my resume for product mgr. opening. I’ve helped similar co’s gain double-digit market share. Will follow up early next week.’ Note that the key here is the hint of value to come and initiative to follow up.”

And a tip on researching breaking news and corporate culture:

“Sharing breaking news with your followers – news that is relevant to your industry – can also position you as an “A” candidate in the eyes of recruiters and hiring influencers.”

Wrapping up all the pointers and advice is a long list of actual tweets posted by careers industry professionals, including me. Here are some from the category “Researching Leads and Employers“, with the contributors’ Twitter handles:

@careerliz Research recruiters on LinkedIn and Twitter. You will be amazed at what you might have in common! This info can help you grow relationships.

@KCCareerCoach Use Google Alerts to track current job trends. Transition your skills to meet new workplace needs.

@myreinventure Use reference librarians (town or college) to flesh out list of target companies/industries-a free, useful resource for targeted job search.

@KBitschenauer Be curious! Follow links in blogs, newsletters, ebooks, reports, Web pages–even footers–to find new gems of information.

Another benefit of this book is the list of dozens of career experts who contributed. Follow them and learn from them.

Related posts:

Stalled Executive Job Search? Get Busy on LinkedIn and Twitter

14 Reasons I Won’t Follow You On Twitter [Revisited]

Twitter Personal Branding Strategy: Get the Most Out of Re-tweets

{ 4 comments… read them below or add one }

1 Meg Guiseppi April 15, 2010 at 9:17 am

Absolutely my pleasure, Chandlee!

What a fun project to even be a teeny tiny part of. I know your book will help a lot of people overcome misconceptions and take advantage of what Twitter has to offer in job search.

Thanks for including links to the lists of career experts, whom everyone reading this should follow!


2 Meg Guiseppi April 15, 2010 at 9:14 am

Thanks for commenting, Jason.

Why not connect directly with the authors to discuss your idea? Their Twitter handles are:



3 Chandlee Bryan April 15, 2010 at 8:23 am


Thanks so much for this wonderful shout-out of our book, and also for your contribution. We are honored!

Here’s a list of all of the contributors to the book:
(Visit this site and click to follow individual contributors on Twitter.)

And here’s a list of our general contributors:
(Click here to follow the stream from Twitter Job Search Guide contributors–without subscribing to follow individual accounts!)

All the Best,

4 April 15, 2010 at 8:14 am

We’ve actually been thinking about running a course teaching some of the tips that are in this book. Maybe we can set up a deal where they get a copy when they take our course?

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