Comments on: How Good Is Your Executive Brand Elevator Pitch? http://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/ Meg Guiseppi, C-suite Executive Job Search Strategist — Personal Branding, Executive Resume, Biography, LinkedIn, Online Presence Mon, 17 Jun 2013 13:03:12 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: The Career Development Carnival: February 2012 http://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/comment-page-1/#comment-9192 The Career Development Carnival: February 2012 Thu, 16 Feb 2012 11:51:21 +0000 http://executivecareerbrand.com/?p=3157#comment-9192 [...] How Good Is Your Executive Brand Elevator Pitch? from Executive Career Brand by Meg Guiseppi [...] [...] How Good Is Your Executive Brand Elevator Pitch? from Executive Career Brand by Meg Guiseppi [...]

]]> By: Meg Guiseppi http://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/comment-page-1/#comment-9170 Meg Guiseppi Tue, 07 Feb 2012 13:34:39 +0000 http://executivecareerbrand.com/?p=3157#comment-9170 Hi Steve, Always nice to hear from you. I love those guidelines! "Attraction" or capturing attention is so important. Nothing says "why bother with this guy" more than a dull, same-old pitch. If you can infuse an interesting turn of phrase -- or punch -- to differentiate yourself, you'll probably be more memorable. Thanks for commenting! Meg Hi Steve,

Always nice to hear from you.

I love those guidelines! “Attraction” or capturing attention is so important. Nothing says “why bother with this guy” more than a dull, same-old pitch. If you can infuse an interesting turn of phrase — or punch — to differentiate yourself, you’ll probably be more memorable.

Thanks for commenting!
Meg

]]> By: stephen q shannon http://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/comment-page-1/#comment-9168 stephen q shannon Tue, 07 Feb 2012 10:24:18 +0000 http://executivecareerbrand.com/?p=3157#comment-9168 Meg, Tis a struggle. Years ago I worked with an author and speaker whose "defining statement" sounds like this, "I work with people who want to start a business and small business owners who want to grow their businesses." After 12 months of no bites, this statement, we would now call a "branding statement," conservatively, caused him to start making money. His guidelines are: a) Language, b) Conversational, c) Attraction, d) Dream Focus, e) Contains WHAT and WHO, f) Dual Focus (my favorite), and g) Repeatability (critical in my view). Wadda think? sQs Your advocate! Delray Beach FL. Meg, Tis a struggle. Years ago I worked with an author and speaker whose “defining statement” sounds like this, “I work with people who want to start a business and small business owners who want to grow their businesses.”
After 12 months of no bites, this statement, we would now call a “branding statement,” conservatively, caused him to start making money.

His guidelines are: a) Language, b) Conversational, c) Attraction, d) Dream Focus, e) Contains WHAT and WHO, f) Dual Focus (my favorite), and g) Repeatability (critical in my view). Wadda think? sQs Your advocate! Delray Beach FL.

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