This two-part series on Twitter for personal branding and executive job search is the culmination of an interview and communications with a journalist writing an article for Money Magazine.
In Part 1, I talked about:
- The value of Twitter for executive job search,
- How to get started,
- How to follow the right Twitter folks, and
- How to build up your followers.
In Part 2 here, I’m covering:
- Tips on finding potent tweets and retweets,
- Building a Twitter strategy, and
- Staying the course.
Some Ways to Find Potent Tweets and Retweets
Some people, especially those new to Twitter, complain that they don’t know what to tweet, or that they don’t have enough things to tweet regularly.
Here are some places and ways to keep your Twitter stream fresh and relevant:
Set up Google Alerts for the following. Google will email you links when those keywords show up online. Tweet those relevant articles and blog posts.
- Names of the companies you’re targeting
- Names of key decision makers in your target companies
- Key word phrases relevant to your niche (and/or the hashtags you’ve already uncovered)
- Names of your target companies’ relevant products or services
- Names of subject matter experts in your niche
- Names of any people whose radar you want to get on.
Once you’ve compiled a solid list of hashtags you’ll be using regularly, search them on Twitter and retweet the good tweets that contain them.
Along with retweeting the people you follow and others, tweet about your professional accomplishments, whenever you publish something online (relevant news story, blog post, guest blog, article, blog comments, etc.), and select personal victories.
And, of course, regularly send out tweets positioning yourself as a job seeker and stating your value to your target employers, unless you are conducting a confidential job search. Here are some tips:
- Include your relevant keywords and/or phrases as hashtags.
- Always include a link to further information about you, as you did in your Twitter bio.
- An example of a tweet — #Pharmaceutical #Oncology #Sales and #Marketing #Executive seeking new opportunities [link]
- Change up your tweet to include various relevant hashtags.
- Don’t be overly self-promotional, so that these tweets appear too often in your Twitter stream. Figure maybe every tenth tweet or so.
Build a Twitter Strategy and Stay the Course
If you’re going to use Twitter, do it purposefully, following these imperatives:
Tweet at least a few days a week and a few tweets each of those days, to stay top of mind with the people you’re trying to position yourself in front of. And when people view your Twitter stream, they’ll see recent tweets. Conversely, don’t let yourself get sucked into the Twitter vortex and find you’ve twittered away an hour or more (unless you can really afford the time).
Focus on tweeting and retweeting relevant info that reinforces your brand, thought leadership, subject matter expertise, and value to your target market.
Use relevant hashtags whenever possible, but not so many in a tweet that all you see are the hashtag symbols. Use the hashtags your target employers use.
When you retweet people, make sure you include their @Twittername, as a courtesy and so they’ll notice it. Thank people whenever they retweet or @ mention you. Refrain from bad-mouthing employers (or anyone), bad language, and racey material.
Tweet mostly (or only) relevant professional info, very little personal, but some is okay. If you want to chit chat idly on Twitter about non professional matters, set up another account with an anonymous name that won’t connect you in any way to your professional account.
At first, you’ll be spending a lot of time building up quality people to follow. Meantime, it takes time to build up quality followers and a long, potent twitter stream, which reinforces your credibility. So, it may be several months before you see much in the way of results.
All the more reason to follow the networking (online and offline) golden rule, and network even when you don’t need to. Practice “give to get” networking and stay ever-connected to your network. Get going with Twitter well in advance of starting your job search.
photo by Rosaura Ochoa