I Just Became a Reach Certified Online Identity Strategist

by Meg Guiseppi on April 2, 2010

I love studying for and earning new credentials.

I like the challenge of working toward a personal goal while learning new strategies that help me, and help my clients compete and achieve their executive job search and career goals.

And there’s something SO satisfying in having another shiny new logo to slap on my websites, and anywhere else I can find.

So I’m thrilled to have just earned my seventh credential, Reach Certified Online Identity Strategist, after completing the in depth 5-week training program.

Reach Personal Branding offers the program to people who have already earned the Reach Certified Personal Branding Strategist credential.

My classmates and I were trained to leverage social networking and social media — websites, blogs, LinkedIn, Twitter, Facebook, Google profiles, ZoomInfo profiles, VisualCV, video, social bookmarking, and much more — to build a strong web presence for our clients – job seekers, careerists, and entrepreneurs. We also learned how to repair “digital dirt”, continuously monitor online reputation, and improve online presence.

Two of the nifty things we learned about are brand new products:  Addictomatic, an online ID monitoring tool and Vizibility, an online ID management tool. I’ll be writing more about them in the future.

If you know anything about me, you know that I’ve been involved with social media for some time now, and been busy building my own personal brand online. Google “meg guiseppi” to see what I’ve been up to.

I’ve also been working with my clients to build their online identities.  With the new things I’ve learned through the program, I’ll be spending quite a bit of time over the next few weeks working on extending my own online footprint, and building new service offerings for my clients.

Let’s see . . . what’s my next certification?

Related posts:

Online Executive Personal Branding: Are You Digitally Distinct?

10 Ways to Build Your Personal Brand Online Without a Blog

Does Your Online Identity Scream “Hire Me”?

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