Introduction to Executive Career Brand

Are you a savvy c-suite executive, senior executive, or rising star?

CEO, CXO, CMO, CIO, CTO, COO, CFO, CBO, President, VP, EVP, Director

When was the last time you faced a job search, dusted off your executive resume and career biography (if you even needed them to land jobs in the past), and thought about building a job search campaign?

You may already be finding that it’s a brand new world of executive job search. Things are not the way they were even a few years ago:

♦ Executive resumes and bios don’t look and read the way they used to. See my Executive Resume and Career Biography Samples.

♦ Personal branding has become a requisite component of executive career management, personal marketing, and job search.

♦ Just as in the past, networking is the best job search method. Hang out where your target audience hangs, so you can position yourself in front of them and connect. Today, your target audience is probably hanging out at LinkedIn and Twitter, among many social networking sites. A successful search campaign needs to include real-life and online networking.

♦ Flexibility is key. You may not find a full-time, permanent position with one company. Temp to perm and portfolio careers (multiple part-time jobs including part-time employment, temporary jobs, freelancing, and self-employment), especially for boomer executives, have become viable strategies. Creating income security, instead of job security, is the new wave.

For more details about the new world of executive job search, read my post 2010 Top 10 Executive Personal Branding and Job Search Trends.

→ How did you land your last job?

If you’re like most top-level executives, either recruiters came to you with opportunities when you weren’t job-hunting or you initiated contact with recruiters to get you into a new job.

These days you can’t expect recruiters to easily slide you into a new gig. Building several recruiter relationships is just one strategy that should be in your executive job search toolkit.

→ Can hiring professionals find you online?

Do you realize that most recruiters and hiring decision makers search the web (especially at sites like LinkedIn) to source and vet top talent like you? Without a strong, online presence that supports your executive personal brand, you may be invisible to them.

→ Are you ready to embrace personal branding as the starting point to:

Differentiate and strategically position your unique value proposition, and
Build an interview-generating marketing strategy to accelerate your job search?

→ Are you ready to leverage the latest trends in online and offline career marketing to capture the attention of hiring professionals and land your next great gig?