Let’s face it.
Resumes are typically pretty boring, because of the inherent constraints in terms of formatting, length and necessary content . . . or so it would seem.
A resume usually starts with some kind of summary section that is a repository for lifeless relevant keywords and phrases, representing key areas of expertise.
The Experience section follows, often hitting only on a list of duties and responsibilities, with a few achievements sprinkled in.
Don’t get me wrong. Those things need to be there.
Unfortunately, many resumes stop there, and neglect any content that breathes life into them. They neglect the “personal” part of personal branding.
These kinds of resumes can be boring to write, but even more boring to read for the people tasked with assessing perhaps hundreds of potential candidates at any one time.
Imagine how it will perk them up and elevate your candidacy, if your resume immediately captures their interest because it doesn’t read like everyone else’s.
That alone will differentiate you as a candidate.
Then, once people start reading your personal brand story – showcasing how you get things done, what you’re like to work with, and how your leadership style positively impacts your employers – they connect with you and get a real feel for who you are.
Jazz up your executive resume with various strategies, such as:
- Highlighting the things you’re passionate about doing at work and how those passions have benefited your employers.
- Adding a quote of yours or an accolade for you by someone else, noting the value you offer.
- See Think Like an Executive Resume Branding Pro – Build Your Personal Brand for plenty of tips to make your resume a more interesting read, and help you stand out and above the competition.
More About Personal Branding for Executive Job Search
The New 10-Step Executive Personal Branding Worksheet