Today is Job Action Day 2012 – the fifth-annual job search initiative spearheaded by Quintessential Careers.
Focusing this year on personal career branding, Job Action Day is an opportunity for all job seekers and workers to take stock of their situations, take steps to brand their job search and land their next good-fit job, and improve their careers.
The folks at Quint Careers know that, even though job seekers and workers should be monitoring their careers and job search regularly, it’s often easy to get caught up in the moment – with work, family, and other obligations – putting career decisions aside sometimes indefinitely.
My take on Career Branding:
Your career brand is your differentiator in the business world and defines your unique promise of value in the marketplace and to employers.
Because it meshes personal attributes with business attributes, career branding relies on first defining your personal brand – the passions, strengths, values, and personal characteristics that drive you.
Designed to resonate with your specific target audience, your career brand may change with each career move, to align with marketplace and employer needs and attract a new set of key hiring decision makers.
The celebration this year over at Quint Careers includes expert and empowering articles, tips, and blog posts that provide job seekers with the information, ideas, and actionable steps needed to define, communicate and promote their career brand.
Career branding strategies discussed will include all aspects of career development and job-hunting, from branding your resume, LinkedIn profile, personal Websites, and social media activities, to networking, interviewing, and salary negotiation.
This is the third year I’ve participated in Job Action Day. You can read the article I contributed this year here:
And, here’s a personal branding tip I provided:
The true measure of your career brand comes from those who know your work the best – the people you work with. What words do they use to describe you when they introduce you to others? What do your annual performance reviews say about you? Pay attention to (and make note of) the personal attributes, talents and areas of expertise that are repeatedly connected with you. Use these same recurring words and phrases across your brand communications – resume, other career documents, LinkedIn profile, personal website, etc.