Joyce Lain Kennedy, the nation’s first syndicated careers columnist, had this to say about Martin Yate’s latest addition to his series of Knock ‘em Dead career and job search guides, “Knock ‘em Dead: Secrets & Strategies for Success in an Uncertain World – How to Take Control of Your Job Search, Career, and Life!”:
“Whether your concerns are landing the job you want, choosing or changing careers, shoring up job security, climbing the professional ladder, or owning your own business, Martin Yate’s “Knock ‘em Dead: Secrets & Strategies for Success in an Uncertain World” is the career book of the year. Bet on yourself. Read it.”
Not a typical how-to job search book, Martin’s latest effort offers advice that can change the trajectory of your career and life, and help you work your passion. He covers everything needed to navigate all the twists and turns of today’s job search landscape, including the latest cutting-edge strategies and turning job interviews into job offers.
Here’s just one of Martin’s pointers:
“Turn off the TV — and invest in improving your value to the marketplace. You can’t afford to go to bed as stupid as you woke up. If you do not learn something new every day to become more valuable to the marketplace tomorrow, you will become worth less (worthless).”
… And a peek at the table of contents:
- We Are All Professional Schizophrenics
- Your Resume Has to Be a Killer for You to Survive
- How to Build Networks for Today and Tomorrow
- Prepare to Win
- The Five Secrets of the Hire
- Meet Your Interviewers: Why They Do the Things They Do
- Lifetime Career Management: Issues and Strategies
The book is sprinkled with actionable advice from his star-studded panel of 42 senior recruitment and job search experts. I’m thrilled to be included among such luminaries.
Each expert is highlighted in the appendix with valuable information – job title, company, specialization, accreditation, contact data and even years of experience. Almost every page carries an expanded dialog on key career success and job search issues.
According to Martin, the experts share three things in common: “They know what they’re talking about, they don’t pussyfoot around and they each genuinely care.”
Nancy Schuman, Corporate VP Marketing at Lloyd Staffing (30 years’ experience) offered this, in the chapter entitled “The Network-Integrated Plan of Attack”:
“The people who have the most difficulty adapting are the baby boomers, or those who have been in the same company since the 1990s. To survive and compete, you must get a handle on job boards, specialty industry sites, social networking sites – all play a part in the job search landscape.”
And here’s one of my contributions, in the chapter entitled “Job Sites, Resume Banks, Headhunters, and Direct Research”:
“An estimated 85% of $100K+ jobs that are filled are not advertised and not posted on a job board – these are hidden jobs. Yet as many as 85-90% of executives are competing for that mere 15% of jobs that are advertised and visible.”