Microsoft Study Finds Online Reputation Management Not Optional

by Meg Guiseppi on April 30, 2010

After interviewing over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany and France, a December 2009 Microsoft-commissioned study revealed the tremendous impact candidate’s online identity had on their selection criteria.

79 percent of those surveyed reviewed online information about job applicants.

70 percent said they rejected candidates based on what they found.

Read about all the findings in the PDF publication or PowerPoint presentation, “Online Reputation in a Connected World“.

Along with the report, Microsoft offers good advice on taking charge of your online reputation by monitoring and protecting it, including:

  • Search “your name” and find out what already exists about you online. 
  • Search any variations of your name that you’ve ever used, and typical misspellings of your name.
  • Sign up for Google Alerts for “your name” to be notified when your name is published anywhere online.
  • Be very careful about safeguarding your personal information.
  • Choose online photos thoughtfully.
  • Watch language and content.
  • Take action against negative information people publish about you.

Related posts:

Does Your Online Identity Scream “Hire Me”?

Online Executive Personal Branding: Are You Digitally Distinct?

10 Ways to Build Your Personal Brand Online Without a Blog

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