My Personal Brand True Colors

by Meg Guiseppi on April 19, 2010

It took me some time, but I finally got my blanner (blog banner) together here.

My plan, when I launched this blog last November, was to get it up and running right away, and start building content, authority, and link juice, instead of spending several weeks (or months) finalizing the look of it before launching. So I purchased the WordPress Thesis theme and got busy.

Some might say that publishing a blog/website without a branded blanner isn’t a wise approach, but because I was building the site myself, I could jump right in and get going when I had a slight break in pressing business over the holidays last year.

Another issue impacting the timing of all this was my completion of the Reach Certified Online Identity Strategist program at the end of March.

I presumed, correctly, that I would learn how to work with website developers and designers to create a blanner that would fit me and my practice.

Meantime, I collaborated with a graphic designer to create my Executive Career Brand logo, to have it ready to build the blanner around.

Getting back to colors. I was reminded through the online identity certification program and some research on colors and personal branding that colors are the greatest emotion-generating elements of your brand identity.

What’s interesting is that often your favorite colors fit your personal brand.

My two main colors, amethyst purple and grassy green, were an easy choice. People who know me best associate me with purple. It’s always been my favorite color to wear and one that looks best on me. I’ve been using it for years in business accessories.

I’m a lifelong organic gardener and environmentally-sensible. My early career included a 10-year stint managing my start-up organic garden center specializing in exotic herb and vegetable plants. Green matches my green thumb and environmental sensitivities.

These two visually complementary colors were already embedded in my brand identity as signature colors.

But beyond the recognition factor, colors are used to evoke emotions, generate interest in your brand, and support your goals.

We all know that strong corporate brands are so associated with their colors, they seem to own them – Tiffany’s robin’s-egg blue, the Breast Cancer Awareness movement’s pink, McDonald’s yellow arches, Target’s bold red, etc.

People generally associate my two colors with these attributes:

PURPLE — Wealth, luxury, royalty, spirituality, sophistication

GREEN — Fresh, natural, calming, healing, environmentally friendly

Color Matters is an excellent resource for color symbolism and emotions.

I’d love to hear what you think of my blog’s new colors. My next project is to carry these colors consistently across my other personal brand communications channels.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

Health Insurance for Your Personal Brand – The 3 Cs

How NOT to Build Your Executive Personal Brand

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