Brand New Year – Time for A Brand New Executive Brand?

by Meg Guiseppi on January 3, 2011

The start of any new year is a good time to look back at your achievements and contributions over the past year, and take a fresh look at your career moving forward.

For healthy career management, it’s always wise to have your resume, bio, LinkedIn profile and other career marketing materials at-the-ready for a possible career transition. No job is permanent. Things can change at any time.

Are you thinking of transitioning to a different employer, different kind of job, different industry, or different job within your company? Or do you anticipate a possible layoff and know you don’t want the same kind of work in your next job?

If you answered “yes” to any of the above – these days most people would – your current resume and online profiles may not work for you. Your next job may require different qualifications, skill sets and qualities than your current one.

Your current career marketing approach may not position you as a best-fit candidate for your next employer. And when your target changes, your executive brand may need a makeover.

So, before reworking your resume and the rest, start with your brand. 

Determine whether it aligns your ROI value with your new target’s needs and will resonate with them. Does it demonstrate that you are uniquely qualified to solve the problems your target employers are facing right now? Or do you need a re-brand or brand tweak?

Work through my 10-Step Executive Branding Worksheet.

Answer the questions and do the exercises with your new target in mind. Do your answers show that your brand has changed? If so, make adjustments. If not, your brand is probably good as it is.

Have you accomplished any of the following, or similar, over the past year?

These kinds of things need to be updated on your resume and other career marketing, and could indicate the need for a brand makeover:

  • Helped the company overcome significant challenges and positively impacted bottom line
  • Suggested initiatives to make the company more sustainable and/or greener
  • Negotiated a lucrative new contract
  • Improved corporate culture
  • Sourced a cost-saving new vendor
  • Pioneered groundbreaking new initiatives, processes, procedures and/or technologies
  • Introduced new best practices
  • Became known as the “go-to” person for something new
  • Mentored or coached a team member to a leadership role.
  • Earned new certifications and/or awards
  • Got a promotion
  • Reached a career-changing milestone
  • Landed profitable new business
  • Became social media savvy
  • Gained new relevant skills
  • Worked on professional development – seminars, webinars, professional conferences
  • Joined new professional associations and/or contributed to existing ones
  • Published articles, white papers, blog posts
  • Volunteered in a leadership role in your community

Related posts:

The Importance of Executive Branding in Job Search

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

Executive Brand Resume: Differentiate Your ROI Value Above the Fold

10 Keys to Amplify Your Executive Brand Online

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