New Year. Time To Revitalize Your Executive Career Brand

by Meg Guiseppi on December 31, 2012

One Day, One Photo, One Lonely Flower

When was the last time you took stock of the career accomplishments that have impacted your brand reputation?

Have you been keeping track of what you did for your employer(s) over the past year (or years)  that most benefitted them?

With the New Year, many of us like to make resolutions and set goals.

Many people plan to dive into a career move at the beginning of the year, one of the busiest hiring times.

But even if you’re not planning a career move, times being what they are, you never know when a new job opportunity, or even a layoff, may come your way.

You need to always be at-the-ready, knowing your brand and unique value to the kinds of employers you want to work for.

Optimally, it’s best to record your career progression and achievements as they happen, while the compelling details are still fresh in your mind and easy to flesh out.

But, if you’re like most people, you never get around to it. Time gets away from you.

Then, suddenly someone you need to impress (maybe a recruiter or hiring decision maker) wants information about you, and you have to scramble to update your brand messaging, resume and other career materials.

That’s an awful lot of last minute pressure.

Why not get to work on this now?

For tips on refreshing your brand and re-aligning your brand communications plan, see my post Brand New Year. New Personal Brand?

Another exercise that may be helpful, especially if it’s been some time since you revisited your personal marketing materials, is my rundown in The Kitchen Sink C-level Executive Resume.

Related posts:

Some C-level Executives Fear Authentic Personal Branding

Top 10 Executive Resume Branding Tips

How to Get Your Personal Brand Into Your LinkedIn Profile

photo by cogdogblog

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