New Year. Time to Revitalize Your Personal Brand?

by Meg Guiseppi on December 16, 2013

Reflect and Refresh Your Executive Brand

Many people like to make resolutions for the New Year.

Some decide to change behaviors to improve their physical health.

Why not spend some time resolving to improve your career health?

You may be planning to dive into a job search in earnest in the New Year. Or maybe you’re already in the thick of it.

But even if job search is not on the horizon, you never know when your job may be pulled out from under you.

You need to always be at-the-ready, knowing your brand and unique value to the kinds of employers you want to work for.

No job is permanent these days. Unfortunately, a pink slip can come along at any time, and there you are, in a job search, scrambling to pull it all together.

There’s no time like the present to get cracking on preparing yourself, just in case.

If you haven’t worked on defining your personal brand for job search, get to work.

If you’ve already done the targeting, company research, and personal branding work, maybe it’s time to refine your brand or re-brand, to keep it up to date with the value you offer the employers you’re targeting now.

These questions will help you determine if you need to adjust your branding:

  • What’s my brand reputation about these days?
  • Have I become the “go to” person for new areas of expertise?
  • What is my promise of value in the marketplace today?
  • What ROI do I offer my target employers?
  • What differentiates the value I offer from my current job-seeking competitors?

For a wealth of advice on how and when to refresh your personal brand, check out my post from two years ago, Brand New Year. New Personal Brand?

Related posts:

Going To “Create” Your Personal Brand? Nope, You Already Have One

How Strong is Your Executive Brand Online for Job Search?

Personal Branding Really Matters in Executive Hiring

Photo by SuperDewa

{ 4 comments… read them below or add one }

1 Meg Guiseppi January 14, 2014 at 7:50 am

Raleigh, thanks for sharing the post on Google+.

I hope my questions have helped you re-visit and rethink your own personal brand.

Thanks for commenting!

2 Raleigh Leslie January 12, 2014 at 11:55 pm

Just shared this post on Google+

It’s like you read my mind.

It doesn’t matter if you are looking for a job or you have your dream job. You have a personal brand that you own and it’s up to you how you want it to work for you or not. Thanks for the encouragement Meg.

Great questions at the end there.

3 Meg Guiseppi December 19, 2013 at 9:03 am


Thanks for your insightful comment.

Targeting, knowing how you will help meet the needs of the employers you’re targeting, and branding that unique value you offer, are the keys to a successful job search.

4 Charles Timmins December 18, 2013 at 9:14 am


As usual, you are dead on!

Hiring authorities and people of influence are looking for what makes the candidate different, how their personal brand can enhance, strengthen and elevate their team and corporate brand.

Those who can articulate their special sauce increase the probability of securing better offers.

Thanks for sharing this message.

Charley #99

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