23 Ways Personal Branding and Executive Job Search Ebook — SECOND EDITION Updated for 2013!

“If you are an executive with a stalled job search, chances are Meg Guiseppi already knows your problem and the solution. She knows what she’s talking about, she doesn’t pussyfoot around, and she genuinely cares.

— Martin Yate, author of the NY Times bestseller “Knock ‘em Dead – The Ultimate Job Search Guide”, 12 other career books, and his latest which features Meg, “Knock ‘em Dead: Secrets & Strategies for Success in an Uncertain World“.

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Having a hard time landing an executive job?

Still think having a great resume and a few recruiters working for you is all you need?

How’s your job search strategy working for you?

Is the new world of job search unfamiliar territory and you just don’t know what to do first, what not to do, who to turn to for help or how to best invest your time and funds?

You are not alone. Many of the executive job seekers I speak with are spinning their wheels because they don’t understand how to navigate today’s job search landscape.

Things are not the way they were even a few years ago. What worked for you the last time you were in a job search, or transitioned to a new job, may not work this time.

The rules have changed and, if you’re like most people suddenly thrown into job search, you’re still relying only on the old methods or only on the least effective new methods, and wondering why not much is happening.

I’ve written an ebook to help you:

23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI value and navigating the new world of job search

With more than 100 pages, 23 chapters and 3 bonus chapters, this ebook is packed with the how-to, actionable advice and resources you need to accelerate your search. Designed as a reference resource, you’ll come back to it often, as you move through the job search process.

You’ll find proprietary materials and tools I’ve developed to use when working with my executive job-seeking clients.

You’ll also find samples of career documents I created for actual clients, so you can see how executive branding meets job search.

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“I positively love this! Not only is there a tremendous amount to be learned — and the truth is a lot of content like this is often easily found so this really steps up, I thought — but it’s written engagingly and well.

It’s truly excellent. I particularly enjoyed the support for volunteering and the metrics regarding how that is perceived by decision-makers, as well as the very comprehensive discussion of personal branding. I was thrilled at how much I learned that I didn’t already know!”

— Ed Han, Recruiter at Speed Wire

Buy the second edition of the ebook for $19.97

and download it right now!

What’s in this ebook?

All the critical components for today’s job search are covered. The sooner you get busy leveraging these strategies — some new, some old — the sooner you’ll land your next great gig:

Targeting your search
Tapping into the hidden job market
Defining your executive brand and ROI value
Creating your resume and biography
Managing your online identity and online reputation
Leveraging social networking and social media
Networking your way into the job
Working with recruiters
Branding and nailing your interviews

The colloquial chapter titles — or “23 Ways” — are things clients have actually said to me or asked me. They represent the confusion and wrong-thinking that can sabotage and undermine a successful job search campaign.

To give you an idea, here are a few chapter titles:

“Job search is so different than the last time I had to find a job. Where do I start?”
“I spend 6 hours a day on the job boards. I’ve sent out hundreds of resumes! How come nothing’s happening?”
“I think personal branding is a crock. I’m not a brand. I’m a person!!!”
“My resume stinks. It doesn’t give a good impression of me. I’m getting negative feedback.”
“Are cover letters really necessary?”
“I don’t want to put myself out there and expose myself online.”
“I set up a LinkedIn profile a while ago, but never finished it or did anything with LinkedIn.”
“How will recruiters and my target employers find me on LinkedIn?”
“I’ve heard Twitter is a big fat waste of time! Who needs it?”
“I haven’t been in touch with my network for years because I wasn’t job hunting. Where do I start?”
“I don’t perform well in interviews. How can I improve?”

If you’re having problems like these, you need help getting on track.

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“Meg reveals the critical insights relevant to help executives understand what it takes to achieve successful results in today’s highly competitive job landscape. This comprehensive publication is a must-read guide that helps executives avoid costly mistakes and answers key questions on the necessary strategies to differentiate themselves in the market and develop a productive job-search roadmap that will accelerate their job search.”

— Louise Garver, Executive Career Coach and President of Career Directions, LLC

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Need to know a little more before deciding whether this ebook is for you? You can read Chapter 1 here.

Buy the second edition of the ebook for $19.97

and download it right now!

So, are you ready to learn how to define your executive brand, differentiate your ROI value and land the job you deserve?

Your order is placed through a secure server. Once your credit card payment is captured, you will automatically be presented with the download link for the ebook. You will also receive an email with a link to the download page, in case you didn’t download from the page you received right after checkout.

No waiting for your ebook to arrive by snail mail! Start reading and learning right away! The sooner you order, the sooner you can get your executive job search on track.

To your job search and career success!

Meg Guiseppi

C-level Personal Branding and Executive Job Search Strategist

Executive Branding, Resume, Biography, LinkedIn Profiles, Google+ Profiles and Online Presence

“I LOVE my work partnering with executives and entrepreneurs who know where they’re going next, but need help creating brand messaging that differentiates their ROI value and strategically positions them online and offline to land better and faster.”

8 Professional Certifications, including: