“Why is personal branding important?
It allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create a meaningful, lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.”
Susan Chritton leads her powerhouse new book, Personal Branding for Dummies®, with this wisdom.
Need help reaching your personal and career goals? This how-to will compel you to dig deep to uncover your unique value proposition and show the world what makes you an original.
Packed with worksheets, exercises and working examples, Susan has laid out a program to follow through from initial “Who am I?” questions, to writing your brand communications content and broadcasting it to the world.
- Defining Who You Are
- Spotting Your Target Audience
- Case Studies In Personal Branding Success – including such well-known brands as Barack Obama, Lady Gaga, Steve Jobs, Meryl Streep and Cal Ripkin.
- Writing Your Story
- Branding Your Communications Tools
- Communicating Your Brand Online
- Personal Branding in the Workplace
- Controlling Your Brand Ecosystem
- Ten Ways You Can Sink Your Brand
Along with my input on executive branding, contributors include a long list of some of the top names in personal branding for job search, career management and business:
Winnie Anderson, William Arruda, Paula Asinof, Mina Brown, Randi Bussin, Rand Chritton, Sarah David, Kirsten Dixson, Maren Finzer, Megan Fitzgerald, Robin S. Fox, Rachel Gogos, Susan Guarneri, Kristen Jacoway, Diana Jennings, Tara Kachaturoff, Ruth Kaiser, Bernadette Martin, Kim McAtee, Tripper Ortman, Valerie Sokolosky, Wendy Terwelp, and Kelly Welch.