Why Hire a Reach Certified Personal Branding Strategist?

Reach CPBS

The Reach personal branding methodology was designed and launched by branding pioneer William Arruda in 2002. Based on corporate branding philosophy, Reach Branding has been proven with hundreds of thousands of professionals and entrepreneurs worldwide.

Reach Strategists complete a comprehensive, intensive 12-week training program that includes teleseminars, online learning, assessments, exercises, reading, buddy coaching, and a learning confirmation.


Because we build our own brands using the same Reach tools and techniques our clients will use, Reach Strategists understand what it feels like to go through the branding process.

The Reach community, named the ‘Stratosphere’ by one of the first  Strategists, is vibrant and collaborative, and stays current in the latest thinking and newest techniques in personal branding. Unlike many training programs, Reach Strategists stay connected to each other after completing the program. We communicate daily through an online forum to share information and support each other.