Power Your Executive Brand with LinkedIn Groups

by Meg Guiseppi on March 26, 2010


You’ve worked hard on getting your branded, searchable, 100% complete LinkedIn profile up and humming. What’s next?

One of LinkedIn’s most powerful networking features that’s bringing great value to me is Groups. For executive job search, LinkedIn Groups can be invaluable for communicating your personal brand and unique promise of value to potential employers.

According to the LinkedIn Learning Center:

“LinkedIn Groups is your destination to find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.

LinkedIn Groups allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.”

I land new business because of my participation with LinkedIn Groups. You may land your next gig through your participation with LinkedIn Groups.

Groups are a terrific way to:

  • Hobnob with and express your executive brand directly to key decision makers at your target companies or organizations,
  • Position yourself as an industry thought leader and subject matter expert,
  • Build a strong executive network with new faces, 
  • Give value, help your network, and thereby build trust and brand equity, and 
  • LEARN.

Getting started:

Search Groups in the Groups Directory. Choose from the “Categories” drop-down menu:

  • Alumni
  • Corporate
  • Conference
  • Networking
  • Non-profit
  • Professional

Or search groups by company name, industry and relevant keywords in the LinkedIn search bar at the top right of any page (click the drop-down menu for “Groups”).

Some groups are open to all and allow instant membership. For others, you may be subject to review by the group manager.

  • When you join, elect to display the group logo on your profile. This is a good way to let people who are assessing you through your profile see that you’re an active, savvy LinkedIn user and check out your groups activities.
  • Join and begin giving value by commenting on existing discussions and starting your own.
  • Post relevant news items that will be of interest to members. Better yet, add your own blog posts to broadcast your personal brand and value proposition.
  • Respond to group members who need help.
  • Hang out with key decision makers at your target companies and others by joining groups they belong to. Find their groups by scrolling down their profiles to see which ones they belong to.
  • Join affinity groups for your companies, industry and areas of expertise.
  • Think about starting your own LinkedIn Group.
  • Join groups where you can learn from personal branding and job search experts. Here are some of my favorites for these topics:

job-hunt.orgJob-Hunt.org runs 6 (and growing) “Help” Groups, the Job-Hunt Help main group and 5 subgroups (social media, boomers and beyond, help for veterans, help for introverts, and personal branding), which you’ll find in the “Subgroups” drop-down menu on the main group page.

I manage the personal branding subgroup. Come join us!

Other excellent groups I belong to:

Aside from connecting with people at the companies you’re targeting, you’ll link with, learn from, and give value to new communities of thought leaders and SMEs you never would have known otherwise.

Related posts:

My free e-book, Executive Branding and Your LinkedIn Profile: How to Transform Your Executive Brand, Resume, and Career Biography Into a Winning LinkedIn Profile

Stalled Executive Job Search? Get Busy on LinkedIn and Twitter

YIKES! My LinkedIn Profile is Missing!

{ 4 comments… read them below or add one }

1 Meg Guiseppi March 27, 2010 at 9:55 am

Thanks for commenting, Animal.

I don’t know which will be better. How about trying both and finding out?


2 Recruiting Animal March 27, 2010 at 7:32 am

What’s going to be better? A Facebook fan page or a Linkedin group

3 Meg Guiseppi March 27, 2010 at 4:46 am

Hey Tim,

My pleasure. I’m doing just dandy. All revved up after attending the first Career Thought Leaders Conference this week. Learned so much and met so many wonderful people.


4 Tim Tyrell-Smith March 26, 2010 at 7:30 pm

Hey Meg – Thanks for the shout out! Hope you are doing great!

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