As a follow-on to the discussion here’s news hot off the wires. Please have a look at what we just did for one executive job seeker. He was unemployed for 14 months following advice he got from executive job boards and an outplacement service. His results: 4 interviews, 0 job offers.

Following the same methods in our new Course, he got 8 interviews and 6 job offers … in 6 weeks – http://www.youtube.com/watch?v=B8echsys2BU

And here’s the same executive talking about Guerrilla Resumes, which are covered extensively in our new Course:
http://www.youtube.com/watch?v=KMJyjM5alNk

I realize you’ll have to cut and paste the urls into your browser but I assure you you’ll appreciate it.
David Perry
Rogue Recruiter
Co-author “Guerrilla Marketing fro Job Hunters 2.0″

Thanks very much for contributing to the conversation.

You’re so right! Although I understand the hesitancy, job seekers have nothing to lose in trying unconventional methods (within reason) to capture attention. You just never know what marketing methods will hit home, unless you try. Your sister’s efforts are a case in point.

Best,
Meg

I have been teaching clients how to tap into the hidden job market for many years now and can attest to the fact that it truly does work to shorten job searches, get the job seeker in the control seat (and not feeling like a passive receiver) and many times it means getting the titles, income, raises, industry changes etc… the job seeker really wants.

In a world where major job boards are yielding a 1% response average – unless a jobseeker is going after a Government job – learning and applying hidden job market techniques is a vital and valuable tool that gives a jobseeker an amazing amount of control over their job search!

I understand the mixed reviews on the “Coffee Cup Caper”. The bottom line is, it’s probably going to get more positive responses (more meetings) than negative ones and could be the prop that tips the scales in the jobseeker’s favor. So if you have a company you are dreaming of working for – why not!? My sister is in corporate sales and years ago she told me she landed some huge, huge accounts in Silicon Valley through delivering her key contact “perishables” to the front desk of their office (muffins or cookies from a famous/popular area establishment). Knowing perishables needed to be delivered to her contact right away she quickly followed up with a phone call to introduce herself. She was able to make a connection and ultimately create the beginnings of a few relationships that led to some big accounts. These basic marketing strategies can be really effective and definitely set one apart from the competition.

Thanks for your comments and feedback on using guerrilla tactics with your clients. I’m glad to hear you recommend this kind of approach. You’re so right – job seekers need to get out of their comfort zone, generate some chemistry, and differentiate their unique value proposition from everyone else’s.

-Meg