Tom Peters’ Personal Branding Advice for the New World of Work

by Meg Guiseppi on November 11, 2010

Tom Peters (@tom_peters on Twitter), the modern business management guru credited with coining the term “personal branding”, released a teaser of his latest book The Little Big Things: 163 Ways to Pursue EXCELLENCE.

The free compressed 78-page version is a powerhouse in itself. Two gems that particularly struck me:

#21 SELF

You are Your Product—Develop It.

All you have for sure is your … attitude. So: Work on it, including, yes, your smile (the smile/warmth was a huge part of Nelson Mandela’s success); and shape it. Why:

Energy begets energy.
Wow begets Wow.
Optimism begets Optimism.
Honesty begets honesty.
Caring begets caring.
Listening begets engagement.

Message: LBUAA — Leadership By Unilateral Attitude Adjustment.


I Second That Emotion! Ever heard a success story featuring a

…dispassionate symphony conductor?
…bored painter?
…apathetic self-made billionaire?
…9 to 5 entrepreneur?

Acknowledge emotion.
Hire for emotion.
Evaluate for emotion.
Promote for emotion.
Lead by emotion.
(Follow by emotion.)
“Sell” emotion.

Check out the other free stuff Tom offers on his blogsite.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand: The Executive Brand Worksheet

How NOT to Build Your Executive Personal Brand

The Importance of Executive Branding in Job Search

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