What a Personally Branded Executive Resume Does For You

by Meg Guiseppi on April 15, 2013

The main purpose of an executive resume is to land interviews.

But it can do so much more for you, as you navigate an executive job search.

When you add personal branding to the mix, a resume becomes an even more powerful positioning and job search tool.

The information-mining process, before you write your resume – researching your target employers, defining your personal brand and developing content for your resume (and LinkedIn and Google+ profiles) – helps you understand what makes you and your target employers a mutual good fit.

    • You learn how the value you offer is the answer to their current challenges.
    • You learn which qualities and areas of expertise you possess that they need.
    • You learn how to translate your top career accomplishments into an indication of what you will do for your next employer.
    • You’re equipped to create resume (and online profile) content that will resonate with your target employers.
    • Your confidence in your value is boosted, so you network better. You know who to seek out and how to present yourself better.
    • Which results in you gaining interviews with the companies you want to work for, and excelling in those interviews.


But well beyond landing interviews, your resume keeps on giving.

It becomes an integral reference point for you and those assessing you while you’re interviewing, and once you land your next gig:

  • It prompts the interviewer to dive into topics you both want to discuss.
  • By reinforcing your brand promise, it helps hiring decision makers deliver on their promise – to hire the top pick to support the company’s brand, enhance the corporate culture, best care for their customers, and grow the company.
  • With metrics that enumerate the savings, improvements and growth you will bring to that company, it supports your salary requirements, helping you get paid what you’re worth.
  • Once you land the job, it sets you up to keep your network alive, anticipating your next career move in this new world of work, where no job is permanent.

Related posts:

Does Your C-level Executive Resume Differentiate You?

I’m a CMO But I Need Help Writing My Executive Resume

How C-A-R Storytelling Gives Executive Resume Branding Zing

10 Brand-Diluting Phrases That Weaken Your LinkedIn Profile (and Resume)

photo by Nguyen Vu Hung

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