What Debra and I (and many, many other professionals in the careers industry) do is help executives uncover and translate their promise of value to align with their target companies’ needs, in words that will resonate with them.

Some job seekers do a good job of this on their own, but many find that they can’t do this for themselves, and are wise enough to know it and seek help.

Ciao!
Meg

When used to its best advantage, a career bio is a storytelling tool — a great opportunity to align your promise of value with your target companies’ needs through career success stories, that help them envision you doing the same things for their company.

Good idea to post a list of books that inspire me. When I actually have time to spend with a book, it’s usually light, diverting fiction, but I did just start digging into Michael Bosworth’s “Solution Selling”.

Best,
Meg

Have you ever considered adding a list of books that inspire you? I’d love to know what you’re reading these days.

Your husband came up with a clever way to differentiate himself and capture attention. Interesting idea!

-Meg

Generally, my clients who have difficulty “opening up” on paper, are the same way in conversation. Just as you say, it all feels like bragging to them.

But I do find that, in consultation, as we’re working on their branding and positioning, and pinpointing the precise words that describe them, they often express gratitude that they now have a way to talk about themselves that feels comfortable. Probably because the messaging we create together is truthful and authentic, it doesn’t feel like bragging.

Ciao!
Meg