Twitter is one of my favorite brand communications tools. The strategies I use are ones I advise my c-level executive clients will also work for their job-hunting and career management efforts.
Here are 10 ways Twitter helps me communicate and build my personal brand:
1. My Twitter bio contains my relevant keywords and an abbreviated version of my brand statement. See my post, Does Your Twitter Bio Pack an Executive Brand Punch?
2. My tweets and retweets are consistent with my brand, and reinforce my subject matter expertise and promise of value to potential clients.
3. I tweet things that will be relevant to my target audience, and include my relevant keywords in tweets when applicable, mixing it up by sometimes using hashtags with the keywords.
4. I give value to (hopefully) get value by retweeting with attribution to support the tweet originator, sharing helpful information and advice, and engaging in interesting conversation.
5. I seek out subject matter experts and thought leaders in my industry and niche to follow, learn from, support with retweets, and connect with.
6. I tweet every blog post I write – on my own blogs and as a guest blogger – and when I’ve commented on a blog post elsewhere or contributed an article to another site.
7. My two business blogsites (Executive Career Brand and Executive Resume Branding) integrate Twitter with the Tweetmeme button for easy retweeting by readers.
8. I have Twitter update widgets in the sidebars of both business blogsites and my personal blogsite, MegGuiseppi.com, showing visitors my current Twitter stream.
9. I use TweetBeep to notify me of Twitter conversations that mention me and my companies, so I can tweet those people a thank you.
10. I leverage the 3 C’s of personal branding:
- Clarity – Clearly tweeting who I am and what differentiates my value to my target audience.
- Consistency – Consistently tweeting the same brand promise and message.
- Constancy – Tweeting my message regularly – usually several times a day.