I haven’t written about blogging – one of my favorite things to do – in quite some time.
They are the single best tool for marketing my brand, my value to my target clients, and the kinds of services I offer.
Because running a business is similar to running an executive job search campaign, I recommend that c-suite executives (or just about any careerist) get involved with blogging for job search and career health.
Just as I do, job seekers need to think of themselves as the CEO of a company of one – Brand You – and work on promoting the value they offer their target employers.
Before you can set up your blog, you’ll need to write some content – several blog posts and a few blog pages – especially your “About” page (or biography), where people assessing you as a potential candidate can find out whether you’re a good fit for their needs.
Start by working on your personal brand – determine what differentiates you from others competing for the same jobs, then position yourself as a thought leader and market the unique value you offer, through the blog posts you write.
Don’t expect too much to happen until after several months or more of blogging, depending upon how active you are and how quickly you build connections, followers, visitors, etc. It takes time for your blogging efforts to gain traction.
Concentrate on SEO (search engine optimization) – Determine which keywords and phrases the people you want to attract will be searching for, and use enough of these relevant keywords in the right ways and places, with enough frequency, while building back links from sites with strong Google juice.
To get you started and begin building momentum, I’ve pulled together my best posts on blogging:
First, why you need to blog in some way:
Help in coming up with ideas for blog posts
How to write and blog better, and examples of great corporate blogs:
How to expand your blog’s reach:
What to avoid when blogging:
Reflecting back on my blogging history and early years:
And finally, if the thought of maintaining your own blog is just too much . . .
Here’s another way to benefit from blogging, without all the effort:
photo by Mike Licht, NotionsCapital.com