Job interviews are looming . . . Your understanding of your brand and promise of value is solid. Your personal marketing and brand communications plan is building and working for you. These things are helping you land interviews. For many executives, this is where the scary part starts. You …
Executive Career Brand Blog
Ready To Tell Your Executive Career Brand Story?
Capturing the attention of people assessing you through your resume, LinkedIn profile, biography, and other personal marketing materials for job search can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that's just …
Networking to Referral to Hire: The Best Way to Land an Executive Job
When discussing executive job search strategy with my clients, I lay out the critical first steps that get the best results – targeting, research and personal branding. I explain that, by starting with targeting, they'll focus their job search and personal marketing efforts on specific …
What’s the Best Executive Resume Format and Length?
Often when I speak with executives who are in job search, or planning one, the first thing they ask me is how their executive resume stacks up. Many of them have never been in a job search or haven't faced one for a number of years. They've either slid easily from one company to the next, …
How LinkedIn’s Resume Assistant Can Negatively Impact Your Personal Brand
Personal branding is all about differentiating the unique value you offer the employers you’re targeting. If you want to make headway using LinkedIn to promote your personal brand and value, you create plenty of brand-reinforcing content in your profile and elsewhere on LinkedIn. You work hard …