Why You Need To Use Videos in Your Job Search and Career
Now, more than ever before, it’s time to embrace videos for job search and overall career management.
You may be turned off to video because you don’t want to be on camera . . . or you don’t think you have the skill to produce a video . . . or they cost too much and take too much time to create.
These facts should convince you to get on board with video:
- Videos posted online rank higher in search engines (Google, LinkedIn, and others) than plain content alone. So videos do a better job of boosting your online visibility.
- Videos are 10 times more likely to be shared than other content.
- Video does a better job of conveying personality, promoting your personal brand and generating chemistry than plain content.
- Video does a better job of vividly showcasing your subject matter expertise than flat content.
What Kind of Videos are Job Seekers and Career Professionals Using?
Job seekers don’t use video very much, but the small percentage who do, use video resumes. In these videos, the candidate appears and speaks on camera. Some people do okay with them, but they’re not ideal and not for everyone.
Alison Doyle, the job search expert at The Balance, speaks to some of these pitfalls:
“It’s easy to miscalculate in a video resume—that is, there’s a high risk of the script, filming style, or location being inappropriate.
If you make your video resume yourself and have little filming experience, your video might come across as unprofessional.
Keep in mind that, as with anything on the internet, once your video file is out there, you cannot control how it’s shared.
An unprofessional or inappropriate video resume can hinder your chances of getting an interview. In a worst-case scenario, a poorly conceived and executed video resume can knock you out of contention and embarrass you.
Some hiring managers will not even view video resumes since they fear claims of discrimination in the hiring process. So, while a video resume can be a great way to get noticed, consider your options carefully before getting started to ensure that a video resume is the right fit for you, and a good use of your time.”
A Major Issue With Video Resumes
One of the biggest problems with video resumes is that they are VERY job-searchy. If you put a video resume out there, you are unquestionably looking for a job.
Since most people job hunt under cover, a video resume can swiftly “out” your job search. And once you upload the video to some sites, you can’t take it down. You perpetually look like you’re job hunting.
Video resumes are not the only kind of videos for job search and career. Videos that do NOT feature you on camera typically work better.
Kinetic animation videos will powerfully showcase your personal brand and the unique value you offer your target employers. And they do this in a way that’s not likely to “out” the fact that you’re job hunting . . . a necessity for most job seekers.
Create Your Own Videos for Job Search and Career, or Have Them Made For You?
Nearly anyone can make a video these days using their smart phone. The quality may be okay, but just like with video resumes, you’ll be on camera, speaking and probably uncomfortable. Many people don’t come off well in homemade videos. All the variables that go into making a video can conspire to result in a cringe-worthy, unprofessional piece.
The better option is turning to a professional to help you create your videos.
Professionally-made videos typically fall into two categories:
1) DIY Video Platforms
You’ll need to have at least some experience and understanding of the technology involved, and how to create a professional piece. You’re flying solo here, and often working with cheap-looking templates. Besides, do you really know what should be in your video, and how it should look?
2) Custom-Made Videos by Professional Video Creators
You can hire a professional to do the work from start to finish. Of course, you’ll pay a pretty penny because a lot of time goes into making a fully-custom, quality video. Expect just ONE 30-45 second video to run from a few hundred dollars to several thousand. And, do these people understand today’s job search and career management?
But, what if there were professionally-made, customized videos that fell somewhere in between those two options? Videos that are affordable, high-quality, and don’t require you to mess around with tedious technology.
Enter CareerBrandVideos™ . . .
In searching for video platforms and creators serving the needs of job seekers, I came up nearly empty-handed. It seemed that, aside from video resume makers, nobody was offering the kind of videos that fit the unique needs associated with job search and career management.
Clearly, a new kind of videos for job search was needed.
So I collaborated with two experts in their fields to create this exciting and innovative customized video system:
The founder of CareerSherpa.net, Hannah Morgan is a nationally-recognized job search social media expert. She was named one of LinkedIn’s Top Voices on Careers and Job Search in 2019. Hannah was an early adopter of video for her own personal branding as an entrepreneur, and for job seekers.
The founder of Small Business Rainmaker™, André Palko has been creating high-impact videos for small business owners for nearly 20 years, as well as for various entrepreneurial ventures of his own. In fact, he credits video with being instrumental in helping one of his businesses make it to the Inc. 5000 list of fastest growing companies.
Founder of ExecutiveCareerBrand.com and a 25+ year solopreneur, I’m Meg Guiseppi, an executive job search strategist who helps job seekers differentiate their unique value to Land a GREAT-FIT New Gig!™. I am the Personal Branding with LinkedIn expert at Job-Hunt.org, a Forbes “Best of the Web” for job search and career. My career advice has been featured in Forbes, Huffington Post, Fast Company, Inc., Fortune, The Economist, the Wall Street Journal, and many other publications.
CareerBrandVideos™ Wins Prestigious Industry Award
CareerBrandVideos™ won the 2020 Career Innovator Award of the Career Directors International (CDI). This biennial award honors career industry leaders for introducing an outstanding new and innovative product for job seekers and/or career professionals.
The set of 3 videos you get with your purchase focuses on these critical areas:
- Subject Matter Expertise – a close look at one of your go-to areas of expertise
- Personality – who you are, how you operate, how you add value
- Testimonials – what the people who work with you, and know your value the best, have to say about you.
Examples of Our CareerBrandVideos™
Subject matter expertise video – Andre Palko
Personality video – Hannah Morgan
Testimonial video – Meg Guiseppi
The Benefits of CareerBrandVideos™
✅ You’re not on camera and your voice is not used. You needn’t be anxious about that aspect of many other videos. This is a big bonus for most people.
✅ You are not involved, in any way, in creating the actual videos. Your hands never touch the sometimes overwhelming and baffling technology typically used. No need to worry that you’re not technically adept enough. You provide us the right information, we do the rest. There’s nothing left for you to do but sit back and relax until you get your 3 videos.
✅ The proprietary worksheet you will complete was carefully crafted, based on the proprietary content development worksheets I perfected over my 25+ years as a career professional . . . the worksheets that helped my executive clients differentiate and align their unique value with the needs of their target audience. The worksheet will help you complete the Submission Form, in which you’ll provide the content text for your videos.
✅ Our proprietary process and considerable combined expertise guides what goes into your videos. Most people don’t know the right video formula for what should and should NOT be included . . . but WE do. We oversee what ends up in them so you can be assured that nothing damaging will be included.
✅ Designed to be used throughout your career – whether you’re job searching or not – they are not job-searchy. If you need to keep your job search under cover, like most people, these videos won’t blatantly “out” the fact that you’re job hunting.
✅ Because so few people use this kind of video for job search and career, they will position you as someone who is VERY savvy with the new world of work in the digital age. And they can help dispel age issues for 50+ job seekers.
The Special Format Makes CareerBrandVideos™ Especially Impactful
✅ CareerBrandVideos™ are specially crafted to fit a short 40 to 60 second format.
- Short video formats capture attention in a short attention span world.
- On social media, a viewer is far more likely to watch a short video through to the end. Studies show that 5% stop watching after one minute and after two minutes, you lose 60% of viewers.
- For job seekers and career professionals, short videos grab the attention of recruiters and corporations on the hunt for top talent.
- Short videos are memorable and convey a lot of information fast.
✅ With delivery of your 3 videos, you’ll also receive CareerBrandVideos™ – Your Video Promotion Strategy and How-To Guide. It’s a simple step-by-step ebook on how and where to use your new videos including:
- How to set up a YouTube channel to almost immediately boost search engine results for “Your Name”
- Which social media channels to use
- How to create your social media marketing campaign
- Understanding basic SEO
What People Are Saying About CareerBrandVideos™
There is some work involved . . . but it’s well worth the effort
Although you may need to devote some time to the worksheet, the benefits extend way beyond providing us the information needed to create your videos.
The work you put into it will help you better communicate your good-fit qualities for your target audience, when you network or interview for jobs.
The results you get from completing the worksheet will serve to build your career for years to come.
Job search and career experts are saying video is the next big thing for the 2020’s. Integrate videos into your social media personal marketing strategy . . . but make sure you use the right kind of video.
With CareerBrandVideos™ it’s all designed to get you fast results without needing any technical SEO or video skills.
If you can use a computer or smart phone, you can use CareerBrandVideos™ to get found online and remain highly visible in your field of expertise.
How Our CareerBrandVideos™ Work
When you purchase your set of 3 videos, you’ll immediately receive an email with all you need to help you dig deep for personal branding points that will differentiate you and elevate the unique value you offer.
Your CareerBrandVideos™ package includes:
💠 Your CareerBrandVideos™ proprietary worksheet and submission form designed to let us create the perfect branding videos for “You, Inc.”
💠 Your CareerBrandVideos™ set of 3 professional, high-resolution videos, ready to post to your social media channels:
- Subject matter expertise video
- Personality video
- Testimonial video (If you don’t have testimonials, we’ll do 2 expertise videos)
💠 Your CareerBrandVideos™ Video Promotion Strategy and How-To Guide. A step-by-step ebook on how and where to use your videos for maximum impact.
💠 Custom thumbnail image (important for YouTube)
💠 Email support – we’ll answer any questions you might have throughout the video creation process
Are You Still on the Fence About CareerBrandVideos™?
These important points should help allay your concerns about cost and ease-of-use:
Your purchase includes 3 videos
Your videos come in sets of 3, one for each of the critical personal branding components: Personality, Subject Matter Expertise and Testimonials
That means that each video costs only about $130 in the “Starter” set.
Your CareerBrandVideos™ are Done-For-You (DFY)
You don’t need to know ANYTHING about creating video. You won’t touch video technology yourself. We do all the video work using content you provide based on our carefully formulated information-mining questions and exercises.
You don’t need to figure out what should and shouldn’t go in your 3 videos.
Our worksheet and submission form were designed to help you mine the right information.
We provide all the info you’ll need to use your CareerBrandVideos™
With your purchase you’ll receive our in depth ebook, Video Promotion Strategy and How-To Guide. In it, you’ll get all the info you need to upload and post videos to your social media channels. It’s a step-by-step guide on how and where to use your videos for maximum impact. You can start getting results right away, building your brand and online visibility.
See Frequently Asked Questions (FAQs) About CareerBrandVideos™
Optional Video Customization Upgrades Available Too
If you want more customization for your videos, we offer two upgrade packages, outlined in the graphic below.
Read about the optional upgrades in more detail here. [This will take you to Andre’s Small Business Rainmaker site.]
- Unlimited Email Support – While your videos are in production, you can email us any questions you might have about the process.
- Phone Call Support – Premium customers are also entitled to one 15-30 minute phone call, if needed to discuss their video project.
Purchasing Your CareerBrandVideos™
Your total investment is only $395 for a Starter set of 3 custom branding videos. If you want one of the two optional upgrades, select it on the checkout page.
You can use these videos to increase your online visibility for years to come.
Once you complete your order, in a few minutes you’ll receive a welcome email with instructions and documents for our proprietary video creation process.
Follow the instructions to complete your PDF Video Submission Form (contained in the email.)
It typically takes about 2 weeks to create your set of 3 customized videos. However, once we receive your Video Submission Form we’ll give you a more precise delivery date.
Become a CareerBrandVideos™ Partner
Are you a career professional – resume/LinkedIn profile writer, job search/career strategist or coach, recruiter, etc.?
Join the CareerBrandVideos™ Partner Program and offer your clients personal branding videos. Read more about the partner program here.