Nothing works like a blog with the domain name "yourname.com" to extend your online identity, and build credibility and visibility around your executive brand, value proposition, industry subject matter expertise, and thought leadership. Once it gains traction, yourname.com will likely be the …
Blogging
My Personal Brand True Colors
It took me some time, but I finally got my blanner (blog banner) together here. My plan, when I launched this blog last November, was to get it up and running right away, and start building content, authority, and link juice, instead of spending several weeks (or months) finalizing the look of it …
Give Twitter 15 Minutes a Day, Land Your Next Executive Job
Impossible you say? Not according to my friends and colleagues Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, the authors of "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day". This book is a powerhouse of information and practical advice on …
10 Ways to Build Your Personal Brand Online Without a Blog
A new client of mine understood that he needed to pump up his online presence. A Google search for his name yielded a dismal number of relevant results, plus he had a common name and the little that was out there about him was lost in a sea of same-named people. To win at executive job search in …
A Nifty Personal Brand Writing Tool: Wordnik
Most of my work day is spent writing — creating personal marketing communications for my executive clients, blog posts for my 2 blogs, guest-blogs and articles for various other blogs and websites, and my own business and career marketing materials. I love words and I'm always interested in …