All too many executives follow a “build it and forget it” strategy with their LinkedIn profile. They put up a perfunctory profile years ago – perhaps the last time they were job-hunting – and promptly forgot about it, once they landed a job. They're forgetting that their LinkedIn profile needs …
Online Presence & Online Reputation Management
Deadly Job Search Mistake: Neglecting LinkedIn SEO and Keywords
LinkedIn is a powerful tool for job search. Being mindful of LinkedIn SEO makes LinkedIn an even more powerful tool. LinkedIn may be the best place online to reconnect with your neglected network, expand your network to include new people (including executive recruiters), and demonstrate your …
Social Proof: Where Online Presence Meets Personal Branding
In executive job search, social media and online presence matter. Are you an executive job seeker who resists having an online presence? Maybe you’re concerned about privacy issues. Maybe you just don't want to put information about yourself "out there". Unfortunately, the days when you could hide …
Blog Comments: Part of Your Online Executive Brand Communications Plan
Every strong executive brand has an online identity that follows these 5 guidelines: Relevance, Quality, Diversity, Volume, Consistency Commenting on blogs is a powerful (and relatively easy) way to cover all 5 bases. If you've been even an occasional follower and reader of this blog, you know that …
Online Presence and Personal Brand Management: 5 Things to Remember
Your online presence, or lack of it, matters in executive job search. It matters for most every job seeker, at any professional level − from entry level to c-suite executive. Given two equal candidates, in terms of skill sets, education, work history, and all around good fit for the job, …
