I’m constantly surprised by how many executive job seekers still haven’t fully embraced LinkedIn. I’m surprised by how many make this big LinkedIn mistake.
Sure, they all at least have a presence on LinkedIn. However they usually have only a minimal profile.
Too many of them have very little content in the many profile sections LinkedIn provides. And the content that IS there, tends to be generic and doesn’t distinguish them from their competitors.
3 Reasons a Sparse, Anemic Profile Is a Deadly LinkedIn Mistake
1. Personal Branding
Your LinkedIn Profile is an ideal place to build and communicate your personal brand. However, you need plenty of brand-reinforcing content to accomplish that. Therefore, neglecting personal branding is a big LinkedIn mistake. It’s also a big missed opportunity.
2. Obsolescence and Age Discrimination
An incomplete profile and lack of activity on LinkedIn can mark you as a poor-fit candidate. You appear to be out-of-date with the new world of work. In other words, you’ll appear not to be social media-savvy.
Both of these can contribute to the ageism factor. This is a major challenge for executive job seekers over 50. You could be out of the running, before you’ve even been considered.
Above all, plenty of keyword-rich content in your profile is critical. This is what drives LinkedIn’s search engine to move your profile up in results. Searching relevant keywords is how executive recruiters and hiring professionals find candidates.
More Content = More Relevant Keywords = Greater Chance of Being Found
Many of your job seeking competitors know this. Therefore, they’ve worked hard to fully develop their profiles.
In other words, just to keep pace with them, you need to do the same. You’ll benefit even if you do no more with LinkedIn than passively sit there with a robust profile.
LinkedIn’s Profile Strength meter helps you measure how robust your profile is. As you add more relevant content, the strength increases. To view your Profile Strength meter:
- Click the “Me” icon at the top of your LinkedIn homepage.
- Select “View profile”.
- Below your top card information, move your cursor over the meter to see which steps you’ve completed.
- Click the Dropdown icon in the upper right corner of the meter to discover more information about the next profile strength completion step.
- Follow the prompts to complete any of the steps listed.
Once the meter is full and all prompts are complete, you’ll receive an All-Star profile rating.
Additionally, LinkedIn suggests doing these things to improve discoverability of your profile:
- Make sure you have a profile photo – it will help get you recognized and connect to potential opportunities. Members with a profile photo receive up to 21x more profile views and 9x more connection requests.
- Those with current positions are discovered up to 16x more in recruiter searches
- Members with more than 5 skills are 27x more likely to be discovered in searches by recruiters
- Including the city where you are based makes you stand out up to 23x in searches
(If you’re reading this post much after it was published, these criteria may have changed, so check LinkedIn Help for the latest. Like all social media, LinkedIn constantly updates and upgrades functionality and features.)