No doubt about it, LinkedIn is a fabulous networking and resource tool for job search. It offers so many features to actively uncover and pursue opportunities.
But LinkedIn also sits high on the list of best passive job search practices. A well-built 100% complete profile can be your ticket to landing high in search results for the thousands upon thousands of recruiters and employer hiring authorities who routinely scour LinkedIn to source best-fit candidates.
So, how do you make your profile search-friendly and attractive to key hiring decision makers?
“Keywords – Keywords – Keywords!!! The only way anyone is found is by someone entering some keywords in the search box for what they are looking for.”
Social media and job search expert Marci Reynolds (@marcireynolds12 on Twitter) had this to say in her excellent Job-Hunt.org article, How to Be Found More Easily in LinkedIn (LinkedIn SEO):
“Recruiters search the LinkedIn database in a few different ways. Some of them use the free, “Advanced People Search” function available to all LinkedIn members. Some search members and activities within specific LinkedIn groups. And, many others are using a paid service called LinkedIn Recruiter that provides significantly more search functionality.” (The demo video deserves a look.)
LinkedIn says this service for recruiters offers these benefits:
- Widest search space available on LinkedIn delivers the most complete and relevant list of candidates’ names, along with complete profile details.
- Dynamic refinements let you drill down precisely and quickly to the talent you need based on location, company, keyword, industry and more.
- Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements.
Harry wants you to include these other critical components in your LinkedIn profile, to make recruiters want to reach out to you:
- Keep your brand/ROI value statements short and to the point.
- Put your phone number and email address in the Summary section.
- Include a professional photo with close-up of your face.
- Get at least 3-4 recommendations.
A few more pointers from Marci:
→ If you put slashes between key words (“Global Commercialization/Sales & Marketing”), LinkedIn may not recognize each word separately. Instead, use either commas and a space or a vertical slash, as in “Global Commercialization | Sales & Marketing”.
→ Putting a fake job in the “current job” section (“Next Growth Oriented Company” or “My Next Job”) may negatively impact your search results and make a bad first impression on people reading your profile.
→ There’s a good chance that having a great number of connections will push your profile higher in search results.
And my further tips:
→ Get your most important keywords into your Professional Headline especially, but also in the Summary section. Search engines “notice” whatever lands above the fold, or the top of any web page, more than what lands below the fold.
→ Although it’s best to keep your paper or digital resume to no more than 2-3 pages, expand it for your LinkedIn profile and make use of all the space available for each section. Plenty of content means more relevant keywords and increased likelihood the right people will find your profile. You never know what words (or company names or industry names) they’ll search that will land them on your profile.
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