Using LinkedIn for executive job search is a favorite and frequent topic of mine to write about here. LinkedIn plays such a critical role in helping executives position themselves to land the jobs they covet and deserve.
I’ve compiled a list below of some of the more important recent posts of mine on using LinkedIn. They’ll help give you the competitive edge and accelerate your executive job search.
These articles will help you get a handle on using LinkedIn to:
- build your personal brand
- expand your online presence
- become more “find-able” by recruiters and others
- demonstrate your subject matter expertise and thought leadership
- grow your network
- understand LinkedIn best practices
7 Posts to Help You Use LinkedIn for Executive Job Search Better Than the Competition
How do executive recruiters and hiring decision makers at your target companies find good-fit candidates like you?
In a word . . . keywords.
They go to the LinkedIn search engine and type in various relevant keywords and phrases that match the kinds of candidates they’re seeking.
Get a handle on your LinkedIn profile SEO to draw more people to your personal brand and value offer.
All of the content in your LinkedIn profile should contain the most-searched relevant keywords specific to your targets, and supporting your executive brand and the value you offer them.
But the content in certain sections – typically those that sit higher on the web page containing your profile – rank higher with LinkedIn’s search algorithm.
You’ve worked hard to define your personal brand and build brand-reinforcing content to support your value in executive job search.
And you’ve wisely built out your LinkedIn profile with plenty of that good content. In addition, you’ve included all-important relevant keywords, making you a more visible and findable candidate.
LinkedIn is sitting there, passively working for you. But what’s next?
Take advantage of all the proactive ways LinkedIn can help you land your next great-fit gig.
LinkedIn Groups should be on your to-do list.
I posted an update to my LinkedIn stream about the LinkedIn profile vs. the executive resume, which highlighted my blog post, Does LinkedIn Make the Executive Resume Obsolete.
I hoped the LinkedIn update would generate some conversation, while providing valuable information to job seekers.
In my update, I tagged several colleagues of mine who are LinkedIn and resume experts. In this post, they weigh in on the “LinkedIn profile vs. executive resume” debate.
LinkedIn is a powerful tool for job search. Being mindful of LinkedIn SEO makes LinkedIn an even more powerful tool.
LinkedIn may be the best place online to reconnect with your neglected network, expand your network to include new people (including executive recruiters), and demonstrate your subject matter expertise and thought leadership.
Even if you passively sit back and don’t take advantage of the many networking activities and features LinkedIn offers, a fully fleshed out, keyword-rich, SEO-friendly LinkedIn profile will help you land a great-fit gig.
But I strongly urge you not to be passive with LinkedIn, when you’re actively job-hunting.
Most of my clients come to me through LinkedIn. Over the past 10+ years that I’ve used LinkedIn to market my business, I’ve developed methods to make it work better for me.
The same kinds of things I do to build my personal brand and market my business are the things every job seeker should be doing to position themselves as good-fit candidates.
In this post, I lay out 5 of the most important ways LinkedIn is indispensable to both me and job seekers
I’ve found that many executives have a “build it and forget it” mindset with LinkedIn. They put up a minimal profile, and never revisit it, and never take advantage of all the things LinkedIn has to offer.
They don’t seem to realize that LinkedIn is a primary destination for people who are sourcing and assessing good-fit job candidates and people to do business with.
That means executive recruiters and other hiring professionals are all over LinkedIn, looking for candidates like you.
If your profile is less than stellar and doesn’t contain the most-searched relevant keywords and phrases for your particular circumstances, you may be overlooked for great new career and business opportunities.
In this post, I outline 40 things every job seeker should do on LinkedIn.
If you feel that LinkedIn isn’t working for you, your LinkedIn profile may be the problem.
Too many of the executive job seekers I speak with tell me that LinkedIn isn’t doing much for them.
Then I take a look at their LinkedIn profiles and, almost invariably, the reason is immediately clear.
They’re doing one or more of the 5 things described in this post that are sabotaging the effectiveness of their LinkedIn profile.