• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Career Brand™

Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.

  • Services & Products
    • Writing Services – Executive Resume, LinkedIn Profile, Biography, etc.
    • Worksheets for Executive Job Search
    • Essential LinkedIn Guide
    • Done-For-You Personal Branding Videos for Camera-Shy People
    • FREE EBOOK and Popular Newsletter
    • 23 Ways You Sabotage Your Executive Job Search
    • 20 Little-Known, Insider Tips for Executive Job Search
  • About
    • My Story
    • Testimonials
    • Samples – Executive Resume & Biography
    • Media
  • SPECIAL OFFERS
  • Blog
  • Contact
    • Write for Us

March 31, 2011 By Meg Guiseppi

HOW TO: 8 Ways to Use Your Executive Biography

  • Facebook0
  • Twitter0
  • Pinterest0
  • LinkedIn0
  • 0 shares

 

As a basic brand and career communications plan for executive job search, I recommend starting with an executive resume, biography and Linkedin profile.

The need for a standout resume is obvious and, by now, most executives know they need a strong LinkedIn profile – even if only for passive job search, even if they don’t leverage all the networking features LinkedIn has to offer.

But sometimes my clients will ask, “Isn’t a resume enough? Why do I need a biography or any other documents?”

A great LinkedIn profile, which is essential in executive job search, is basically a great brand resume improved by using some of the candidate’s career biography.

So, in order to get to the LinkedIn profile, or other online profiles – such as Google Plus and Zoominfo – you have to develop content through career marketing documents – resume, biography, case studies, leadership initiatives, etc. A biography is just one chunk of content to draw from in your career marketing communications.

My clients often also ask me what they can do with their biographies. A bio comes into play in many ways, for job search and beyond. Here are 8 ways:

1.  Use the Box.net Files application to add your biography (and resume and other career documents) to your LinkedIn profile. Once your documents are added, you can easily share the files with anyone. UPDATE (March 2014) — LinkedIn no longer supports Box.net. You can upload your biography and other files to your LinkedIn profile, using the “upload a file” buttons located at the top of the “Background”, “Experience” and/or “Education” sections.

2.  Pull paragraphs, or brand bites, from your bio to use in email messages when you send your resume to recruiters and hiring decision makers at your target employers.

3.  The “About” page on your blog or website, or your company’s website, is actually your bio. Remember that because most recruiters and hiring decision makers are searching online to source and assess top talent, they may see your bio (or About page) before they see your resume. It has to stand on its own as a career brand marketing document.

4.  Your bio can become your Google profile, a good way to showcase a different perspective of your brand story online.

5.  Your bio, instead of resume, may be the better first document to present to people when introducing yourself. A resume is an obvious job search tool. A bio is a more general career management tool. Because a bio allows you to better tell your brand story, it conveys personality and good-fit qualities better than a resume. It may work better at informational interviews and when you’re making new contacts, other than recruiters and employers’ hiring decision makers.

6.  Bios are essential introductions for speaking engagements. When making a presentation or giving a speech, give your bio to the introducer ahead of time.

7.  Encapsulate your full bio into a tidy one or two paragraph mini-bio to include when you guest blog, write articles or white papers, or publish anything online or offline.

8.  Follow up networking events by sending your bio to people you’ve connected with. It’s less formal than your resume.

Related posts:

How to Write a C-level Executive Career Brand Biography

10 Steps to an Authentic, Magnetic Personal Brand

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

  • 0share
  • Twitter0
  • LinkedIn0
  • Facebook0
  • Pinterest0
Share via
  • Facebook
  • Like
  • Twitter
  • Pinterest
  • LinkedIn
  • Digg
  • Del
  • Tumblr
  • VKontakte
  • Print
  • Email
  • Flattr
  • Reddit
  • Buffer
  • Love This
  • Weibo
  • Pocket
  • Xing
  • Odnoklassniki
  • WhatsApp
  • Meneame
  • Blogger
  • Amazon
  • Yahoo Mail
  • Gmail
  • AOL
  • Newsvine
  • HackerNews
  • Evernote
  • MySpace
  • Mail.ru
  • Viadeo
  • Line
  • Flipboard
  • Comments
  • Yummly
  • SMS
  • Viber
  • Telegram
  • Subscribe
  • Skype
  • Facebook Messenger
  • Kakao
  • LiveJournal
  • Yammer
  • Edgar
  • Fintel
  • Mix
  • Instapaper
  • Copy Link

Filed Under: Executive Career Management, Executive Job Search, Executive Resume, Biography & Cover Letter Tagged With: executive biography, Executive Job Search

Previous Post: « Personal Branding Hype and Myths vs Reality
Next Post: Happy Fourth Birthday to the Job Mob blog! »

Primary Sidebar

worksheets for executive job search

Play it Safe – Have a professional check your job search references and find out what they’re actually saying about you.

Allison Taylor job reference check

Executive job search best practice – Get a private email account with “yourname.com”

GoDaddy private email address

Search for remote jobs on FlexJobs – No ads, scams, or too-good-to-be-true “business opportunities”

FlexJobs Remote Work

Spruce up your blah LinkedIn Profile headshot so it’s more engaging and professional-looking

Headshot Wizard LinkedIn photo touchup
  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

CareerBrandVideos - Done-For-You Customized Video System

executive job search tips

Most Popular Articles

7 Questions To See If You’re Ready for Executive Job Search

THE Personal Branding Worksheet

Checklist to Optimize LinkedIn For Executive Job Search

How to Network Your Way Into a Great-Fit Executive Job

How To Brand Your Executive Job Interviews to Land the Gig

How to Find Remote Work and Do It Well

Verizon offer

FREE Weekly Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get my FREE ebook. Read about the newsletter and ebook here.

* indicates required

First Name *

Meg earned 10 Personal Branding, Resume and Job Search Certifications including:

Certified Executive Resume Master (CERM)

Reach-Certified-Personal-Branding-Strategist

Reach Certified Social Branding Analyst

360Reach Assessment Analyst

 

 

Blog Topics

Footer

Menu

  • About Meg Guiseppi
  • Contact Meg
  • How I Will Help You
  • SPECIAL OFFERS !!!
  • Write for Us
  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by MegGuiseppi

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Copyright © 2022 · Executive Career Brand (Resumes Plus LLC) · All Rights Reserved