If you want your LinkedIn profile headline to draw people to you like a magnet . . .
Maximize it by making it Search Engine Optimization (SEO)-friendly.
That is, include the most important relevant keywords recruiters and your target employers will be searching for, when they’re sourcing top talent.
How SEO works with your LinkedIn profile headline
Your LinkedIn profile headline sits high up on the web page. Any relevant keywords you place there will be more readily found by search engines than the content below it.
Having the right keywords in the headline can quickly and easily lead the people you want to find you right to your profile.
But don’t overlook stoking the rest of your profile content with relevant keywords, while still making it an interesting read to human beings.
Once you’ve built out your LinkedIn profile, fully populating applicable sections with keyword-rich content, your profile will likely land higher in search results for those keywords.
How to optimize your LinkedIn profile headline.
If you haven’t customized the default headline, LinkedIn automatically populates that spot with your most recent job title from the Experience section, such as:
CEO – [Current Company]
Improving your headline doesn’t mean loading it with anemic phrases like “results-oriented”, “hands-on” or “forward-thinking”.
Instead, create something like this:
CEO, COO, President – Global Manufacturing Turnaround Management – Lean | JIT | Demand Flow Technology
Get the idea?
You can pack quite a punch with the 120 characters allowed. [More characters are allowed with mobile.]
Use as many of the characters as you can to pump up the headline. More relevant keywords will make your profile more visible and findable.
What happens once your LinkedIn profile headline is SEO-friendly?
Your new LinkedIn profile headline will immediately be indexed in LinkedIn’s search engine, available to searches for those keywords.
Once your LinkedIn profile is picked up by Google (and the other search engines), searches for “your name” should include your LinkedIn profile on the first page or two of results.
And your profile headline will show up in the search result itself.
Keep in mind that your LinkedIn profile, along with containing all those good keywords, needs to be a good read.
Merely loading it with a string of keywords and neglecting to create vibrant, brand-evident content may sabotage your chances to be noticed and considered for the jobs you want.
Don’t know what keywords and phrases are the right ones for you? You probably didn’t do your industry and target company research.