Are you a savvy c-suite executive, senior executive, or rising star?
When was the last time you faced a job search, dusted off your executive resume and career biography (if you even needed them to land jobs in the past), and thought about building a job search campaign?
You may already be finding that things are not the way they were even a few years ago:
♦ Executive resumes and bios don’t look and read the way they used to. See my Executive Resume and Career Biography Samples.
♦ Personal branding has become a requisite component of executive career management, personal marketing, and job search.
♦ Just as in the past, networking is the best job search method. Hang out where recruiters and hiring professionals for your target audience hang, so you can position yourself in front of them and connect. They’re hanging out on LinkedIn for sure and probably on Twitter and other social media. A successful search campaign needs to include real-life and online networking.
♦ Flexibility is key. You may not find a full-time, permanent position with one company. Temp to perm and portfolio careers (multiple part-time jobs including part-time employment, temporary jobs, freelancing, and self-employment) have become viable strategies. Creating income security, instead of job security, is the new wave.
How did you land your last job?
If you’re like most senior level executives, either recruiters came to you with opportunities when you weren’t job-hunting or you initiated contact with recruiters to get you into a new job.
These days you can’t expect recruiters to easily slide you into a new gig. Building several recruiter relationships is just one strategy that should be in your executive job search toolkit.
Will hiring professionals find you online?
Do you realize that most recruiters and hiring decision makers search online (especially LinkedIn) to source and assess top talent like you? Without a strong online presence you may be invisible to them.
Are you ready . . .
To embrace personal branding as the starting point to:
- Differentiate and strategically position your unique value proposition, and
- Build an interview-generating marketing strategy to accelerate your job search?
To leverage the latest trends in online and offline career marketing to capture the attention of recruiters and other hiring professionals, and land your next great gig?
Then we should talk. Contact me to see if we’re a good fit to work together.
A little history about Executive Career Brand and me
When I launched my business about 25 years ago, before the Internet and social media changed so much about job search, the resume was the thing. Along with networking, just about the only item in an executive’s job search toolkit was a resume . . . and maybe a biography.
Branding came into play for me from the beginning, before there was a name for it. Long before Tom Peters coined the term “personal branding”, my mission was to differentiate my clients’ promise of value to their target employers and position them as a good fit for the jobs they were seeking ― cornerstones of branding.
Fast-forward to about 15 years ago when I expanded services and re-branded as Executive Career Brand, working with C-suite and other senior-level executives to prepare them to launch a winning job search campaign and land a job that’s the right fit. Yes, I still collaborate with them to create resumes, biographies and other career marketing documents. But, because a great resume is no longer enough, I began offering my clients the offline and online branding services needed to succeed in today’s job search landscape.
I love the way my business has progressed and transformed over the years. I feel fortunate to be in the careers industry, helping people land the jobs they covet and deserve.
My Executive Career Brand site is designed as a hub of constantly updated free information and resources for the executive job seeker. Visit and subscribe to receive my weekly newsletter.