Let’s face it. An executive resume is typically pretty boring, because of the inherent constraints in terms of formatting, length and necessary content . . . or so it would seem.
A resume usually starts with some kind of summary section that is a repository for lifeless relevant keywords and phrases, representing key areas of expertise.
The Experience section follows, often hitting only on a list of duties and responsibilities . . . maybe with a few achievements sprinkled in.
Don’t get me wrong. Those things need to be there.
Unfortunately, many resumes stop there, and neglect any content that breathes life into them.
These kinds of resumes can be boring to write, but even more boring to read for the people tasked with assessing perhaps hundreds of potential candidates at any one time.
To make your executive resume interesting, lean on your personal brand.
Imagine how it will perk up readers and elevate your candidacy, if your resume immediately captures their interest because it doesn’t read like everyone else’s.
That alone will differentiate you as a candidate.
Then, once people start reading your personal brand story – showcasing how you get things done, what you’re like to work with, and how your leadership style positively impacts your employers – they connect with you and get a real feel for who you are.
What’s so great about personal branding?
Because personal branding in job search is all about differentiating the unique value you offer your target employers, it stands to reason that branding in your resume will help to make you stand out.
Branding is a way to generate chemistry for you as a candidate. It helps people “see” the real you and your story better than what usually shows up in a resume.
Jazz up your executive resume with various strategies, such as:
- Highlighting the things you’re passionate about doing at work and how those passions have benefited your employers.
- Don’t be afraid to show your personality. This helps employers determine whether you’ll be a good culture fit for their company.
- Adding a quote of yours or an accolade by someone else, noting the value you offer.
- See Think Like an Executive Resume Branding Pro – Build Your Personal Brand for plenty of tips to make your executive resume interesting to read, and help you stand out and above the competition.
More About Personal Branding for Executive Job Search
Personal Branding, Executive Resume or Job Search Targeting: Which Comes First?
The Secret of Personal Branding – Be Authentic!
10 Things You May Not Know About Personal Branding
Is Your Executive Resume Still Partying Like It’s 1999?
Personal Branding with Your Challenge – Actions – Results (C-A-R) Stories
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