One of the many benefits of using LinkedIn for executive job search personal branding is the ability to stay top-of-mind with your network.
Your job search network needs to include employees and hiring decision makers at your target companies and recruiters, along with various other professional and non-professional contacts.
Executive Job Search Personal Branding with LinkedIn
Posting relevant updates to your LinkedIn activity feed is a relatively quick and easy way to keep your personal brand top-of-mind with your network.
To clarify, “posting a LinkedIn update” is not the same as “updating your LinkedIn profile“, which involves rewriting and adding to the content in your profile.
Get into a routine of posting updates once a week, or at least a few times a month.
You’ll find the blank field displayed at the top of the center column on your LinkedIn profile home page. You’ll see “Share an article, photo, video or idea” lightly printed there, ready for you to type over when you add an update.
Along with reminding your network about you, these updates reinforce your brand, subject matter expertise, and value to your target employers.
And your updates represent another opportunity to brand your profile with relevant key words, so keep your brand and ROI in mind when you post an update.
First, select an option for your Activity Feed by going to “Settings,” then “Select who can see your activity feed.” You can choose from – Everyone, Your Network, Your Connections, or Only You.
Include a link in the update that leads to further information, if applicable.
Ideas for LinkedIn Updates To Keep Your Personal Brand Top-of-Mind
- An online article, blog post, or white paper you’ve published
- An online article, blog post, or white paper that mentions or quotes you
- An online article, blog post, or white paper, written by anyone, that is relevant to your industry or niche
- An event or seminar you’re presenting or attending
- A new project you’re working on
- A promotion, transfer, or new assignment
- A comment you’ve made on a relevant blog that demonstrates your subject matter expertise
- Professional development, training, or new certification
- A significant accomplishment or contribution to your company
- Activities with your networks or LinkedIn Groups
- An important seminar or event you’ll be attending or have attended
- A community project you’re working on
Keep the tone and information on-brand and professional. LinkedIn is not the place to update your network with Facebook- or Twitter-worthy personal pursuits, such as “Just saw the new Matthew McConaughey movie” or “Took the family on a one-week vacation to Disneyland” – unless items like this are relevant to the jobs you’re seeking.
And remember – if you’re in a confidential job search, don’t post anything here even hinting that you’re looking for a new job.
More About Using LinkedIn for Executive Job Search
And you’ll find lots more LinkedIn tips and strategies in “My Top 10 Posts on LinkedIn for Personal Branding and Executive Job Search“.