If you landed on this page, you’re thinking you need a LinkedIn guide to help you best use this most important and powerful social networking tool.
You need help with LinkedIn if any of the following describe you:
✅ You have NO LinkedIn profile or a bare-bones profile. You know you need to do more with LinkedIn, but you don’t know how and where to start.
✅ Your LinkedIn profile is pretty good, you think, but nothing much is happening for you on LinkedIn.
✅ You rarely (if ever) log into your LinkedIn account . . . or regularly update your profile . . . or get active on the site and take advantage of all LinkedIn has to offer.
✅ Your profile doesn’t present you in the best light. It doesn’t bring out all the things you have to offer . . . things that will make a real difference to your next employer.
✅ You spent time creating a robust, targeted and branded LinkedIn profile. You’re somewhat active there and people are finding you, but you aren’t getting enough of the right people reaching out to you.
✅ There’s so much going on at LinkedIn. You’re struggling overall with how to best use it for personal branding, executive job search and career management.
Because LinkedIn is so widely used and well-regarded, NOT having a strong LinkedIn profile that represents the real “you” − and using the platform wisely − can actually be detrimental to you.
Along with being invisible (or barely visible) to the very people you need to be positioned in front of, you’re representing yourself as out of date with the digital age and the latest career management best practices.
Some of the Many Reasons LinkedIn Is a Job Search Must
✅ Your branded LinkedIn profile helps position your unique ROI to your target employers, advance your thought leadership and subject matter expertise, and expand your network and brand evangelists.
✅ Recruiters have embraced LinkedIn as their #1 tool for referrals, candidate research and sourcing, and for publishing job openings. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers.
✅ Networking your way into your target companies, and staying top-of mind with people who can help you are the best ways to land your next great gig. LinkedIn is the most important place for job search and career social networking.
✅ Many of the people competing for the jobs you want – with the employers you’re targeting – are using LinkedIn to be found and network their way into these jobs. Just to keep pace with them, you need to do the same.
✅ Having a strong, fully fleshed out, keyword-rich LinkedIn profile boosts high-quality search results for “your name”. When hiring professionals do a Google search on “your name” to assess you (a standard practice), your LinkedIn profile will likely show up within the first several search results.
✅ Having a strong LinkedIn profile indicates that you’re social media savvy and up-to-date with the new world of work. And, your LinkedIn engagement and activities can help minimize age discrimination.
✅ Your LinkedIn profile provides critical “social proof” corroborating the claims you’ve made about yourself verbally and on paper (resume, biography, cover letters, etc.).
Why You Need My Essential LinkedIn Guide
There are a number of critical things you must do with your LinkedIn profile and your LinkedIn activities, in general . . . I’m almost positive you’re not doing these things.
In my experience, many executives know at least some of the reasons LinkedIn is important. They sort of get it.
But most of them put together a bare-bones LinkedIn profile and then forget about it . . . for years . . . until all of a sudden they’re facing a job search and they realize their LinkedIn profile stinks.
And they don’t know how to use LinkedIn to stand out, generate interest, build brand visibility, and accelerate their executive job search.
They don’t know that they can spend minimal time on LinkedIn and get great results.
Here’s what you’ll find in my LinkedIn Guide
Within the 137 pages in 39 chapters, this guide provides clear and actionable advice, tips and strategies to up your LinkedIn game . . . whether you have tons of time to spend on LinkedIn, or only an hour or so each week.
The how-to’s and must-do’s covered in the LinkedIn Guide include:
✅ First Steps in Planning Your LinkedIn Strategy (3 chapters)
- Why LinkedIn is so important
- Set yourself up to best use LinkedIn
- Follow a two-pronged approach with LinkedIn
✅ Build Your LinkedIn Profile, Section-by-Section (17 chapters)
- How personal SEO impacts your profile
- Use personal branding videos on LinkedIn
- What’s happening with LinkedIn mobile?
- Write the content for your profile
- Deal with employment gaps in your profile
- Best ways to complete these sections – Introduction card (background image, photo, headline, contact info, etc.), Featured section, About section, Experience section, Education section, Skills & Endorsements . . . plus several other, often neglected sections
✅ Refine and Enhance Your LinkedIn Profile (2 chapters)
- Why error-free content is critical
- Review and heed the LinkedIn User Agreement
✅ Build and Engage Your LinkedIn Network (4 chapters)
- How many connections should you have?
- Find and connect with the right recruiters on LinkedIn
- How to use “who viewed your profile” and the #opentowork feature
✅ Stay Top-of-Mind on LinkedIn (8 chapters)
Best ways to use these features:
• LinkedIn updates
• LinkedIn Groups
• LinkedIn Pulse publishing platform
• LinkedIn comments
• LinkedIn Stories
• LinkedIn recommendations
• Profile content updates
✅ Miscellaneous Things to Know About LinkedIn (5 chapters)
- LinkedIn for research and insights
- What if your LinkedIn profile goes missing?
- Do you need LinkedIn Premium?
- Job-hunting undercover with LinkedIn
- Copying someone else’s profile content is a bad idea
Within all this meaty content, I’ve included advice from a number of experts, plus many links to further information in LinkedIn Help.
What Makes Me Qualified to Teach You How to Use LinkedIn?
⇒ I joined LinkedIn in 2007 . . . when the platform was very young and little-used by most executives. Since then I’ve studied it and kept up with how it works. In fact, most of my clients come to me through LinkedIn, so I know a lot about strategic positioning and getting found on LinkedIn.
⇒ I’ve been collaborating with executives and writing their interview-generating job search materials (resume, biography, cover letters, etc.) for more than 25 years. Over those years I’ve stayed current with job search best practices by attending careers industry conferences, getting training, earning 10 industry certifications, and networking with colleagues in the field. LinkedIn strategy is a natural extension of this expertise.
⇒ Job-Hunt.org, a Forbes “Best of the Web” career site, thinks enough of my expertise to designate me their LinkedIn Personal Branding Expert.
⇒ I’ve been a Reach Social Branding Analyst since 2014, when this training program was first introduced. Training for annual re-certification of the credential leans heavily on using LinkedIn.
⇒ I’ve been featured and quoted about personal branding and LinkedIn in such esteemed publications as Forbes, Huffington Post, Fast Company, Wall Street Journal, Monster.com, Inc.com, Fortune, CMO.com, PBS’ Next Avenue, About.com, and many others.
Read what dozens of executive job seekers have said about me.
ACT NOW! Get My Essential LinkedIn Guide . . . Plus a Handy LinkedIn Checklist
Buy the Guide now for only $49 and you’ll also receive a 12-page Essential LinkedIn Checklist*
This handy checklist is a quick reference for some of the many things you should be doing on LinkedIn. Use it to stay on track as you use LinkedIn for your job search and career management.
Special Offers !!!
Want to build the best possible LinkedIn profile and best utilize this most important social networking site for job search?
Start with my proprietary worksheets to dig deep to define and build your personal brand, and begin developing your job search strategy. These are the 4 worksheets I’ve perfected over the years to help my clients differentiate themselves, and land jobs they covet and deserve.
My worksheets package is the perfect accompaniment to the LinkedIn Guide and Checklist. Read about the worksheets here.
Save 15% when you purchase them together.
Buy my LinkedIn Guide with Checklist AND my 4 Worksheets Package for only $83 (a $98 value)*
Buy my LinkedIn Guide with Checklist AND my 4 Worksheets Package . . . PLUS my “23 Ways” and “LinkedIn Secrets” ebooks for only $116 (a $137 value)*
Cover all the bases in your job search by purchasing all of these resources. Read about my “23 Ways” and “LinkedIn Secrets” ebooks here.
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