If you’ve decided that personal branding is bragging, so you want no part of it, I hope you’ll reconsider.
In fact, if you don’t embrace branding in your job search, you may be sabotaging your chances to land the job(s) you covet and deserve.
Take a look at my short video below. You’ll also find the transcript for the video, so you can follow along.
For help defining your personal brand, get my branding worksheet to differentiate your unique value to the employers you’re targeting.
As you do the branding work you’ll find that, when personal branding is authentic and properly used, it’s not at all like bragging.
Here’s something I’m often asked about personal branding:
“How do I write and speak about my brand without coming off as arrogant and boasting? I don’t like to brag about myself.”
If you’re like many executives, you’re ambivalent about personal branding.
You know that branding is important and no longer optional in job search, but you think it may not be for you.
If you’re shy or introverted, the thought of having to be boastful will especially keep you from embracing personal branding.
The thing is, you’re misunderstanding what branding really is.
Branding encompasses the whole you.
Along with the hard skills or areas of expertise you possess, your brand includes your personality or personal attributes that drive your ability to make those hard skills work.
Including these softer skills helps generate chemistry for you as a candidate, much better than just your hard skills.
Branding is communicating who you are, in a way that will resonate with your target employers.
So, unless you’ve built arrogance and boastfulness into your brand messaging — AND these are things your target employers want — you won’t come off as bragging.
This should help you:
Think of branding as educating people about the value you offer.
Always approach personal branding with your target employers in mind, positioning yourself as a good-fit employee for them.