How to Build Your Personal Brand with LinkedIn Comments
Your executive job search strategy should include building your LinkedIn personal brand with comments to:
- Extend your online presence
- Increase brand evangelism
- Expand your network
- Stay top-of-mind with people who can help you meet your career goals
Regularly posting brand-reinforcing LinkedIn comments is a powerful way to accomplish those things. Since you probably won’t be writing more than a paragraph or two, at most, it’s also quick and easy.
LinkedIn comes to the rescue offering several ways and places to post your comments on relevant topics.
First, a word of caution: NEVER post snarky comments on LinkedIn, or anywhere else. Ranting and raving against people reflects badly on you, and marks you as an undesirable candidate. Always be respectful and professional in any of the content you share with people.
3 Way to Reinforce Your Personal Brand with LinkedIn Comments
1. LinkedIn Comments in Group Discussions
Haven’t gotten involved much with Groups? If you’re actively job hunting, now’s the time.
Active involvement with LinkedIn Groups is a terrific way to communicate your brand directly to key decision makers at your target companies or organizations.
Search the thousands of Groups on LinkedIn to identify relevant ones to join.
One good tip is to look at the LinkedIn profiles of people with similar job titles as yours to see which Groups they belong to. Also check out which Groups people who work at your target companies belong to.
Along with starting new Group discussions, commit to regularly posting comments to existing relevant discussions. Choose topics that will allow you to position yourself as an industry thought leader and subject matter expert. Strive to demonstrate the value you offer.
2. LinkedIn Comments in Pulse Articles
You may not be aware that LinkedIn allows members to publish articles on its Pulse platform. In essence, this is blogging without the hassles of maintaining your own blog. More about this in my post, The Value of Blogging Your Personal Brand on LinkedIn.
Lots of people on LinkedIn have lots to say. Therefore, they’re providing relevant articles and information on a variety of topics where you can post compelling comments that drive conversation and support your thought leadership.
How do you find Pulse articles to comment on?
“Follow” people who work at the companies you’re targeting and other people you need to network with. Do this by going to their LinkedIn profile and access the “Follow” option under their name and photo, within the “More” button (as of this writing).
When you follow someone, you will receive their posts, articles, and shares in your LinkedIn homepage feed. You don’t have to be connected to people you follow to receive these updates.
In addition, you can scroll down anyone’s profile and look for Pulse articles they’ve posted in the “Articles & Activity” profile section.
Following the above suggestion, check out the profiles of others in your LinkedIn network whose radar you want to be on. See if they’ve published Pulse articles.
3. LinkedIn Comments in Updates
Have you noticed the steady march of posts moving through your home page stream on LinkedIn? People are updating their networks on what they’re doing, reading and thinking about. Consequently, they’re hoping others will like, share and comment on their posts.
It’s time to dive into the action yourself.
Note that updates in your stream are different from updating your profile with new content.
As with LinkedIn Group discussions and Pulse articles, you can comment on other people’s updates that you see in your LinkedIn stream.
Additionally, you post updates of your own and encourage others to comment on them.
Here are some ideas for posting updates:
- An online article, blog post, or white paper you’ve published
- An event or seminar you’re presenting, or have presented
- A new project you’re working on, or just completed
- A promotion, transfer or new assignment
- A relevant article you’ve read (include a link to it and an introductory comment)
- A comment you’ve made on a relevant blog that demonstrates your subject matter expertise
- Professional development, training or new certification
- A significant accomplishment or contribution to your company
- Activities with your networks or LinkedIn Groups
- An important seminar or event you’ll be attending or have attended
- A community project you’re working on
Keep the tone and information on-brand and professional. Conversely, this is not the place to tell people about personal pursuits. Save updates on the great lunch you had or fabulous vacation for other social media.
Get into a routine of posting updates once a week, or at least a few times a month. And get into a routine of commenting on others’ updates regularly.
In addition, amplify the value of your comments by including hashtags. Read about this in my post, LinkedIn Hashtags: A Smart Personal Brand-Building Tactic.
Of course, if you’re in a confidential job search, don’t post anything here even hinting that you’re looking for a new job.
Include a little time in your job search schedule to post comments regularly on LinkedIn. Try using some, if not all, of the 3 places I’ve noted. You may be surprised by the valuable connections this will help you make, leading to landing a great-fit new gig.